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Sourav Ganguly invests in entertainment company, Flickstree

11-July-2017
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Sourav Ganguly invests in entertainment company, Flickstree


Indian cricketing legend and former captain Sourav Ganguly has made his very first foray in the startup world by investing in Mumbai based entertainment company, Flickstree.


Flickstree is a tech-entertainment company, started by Saurabh Singh, Rahul Jain and Nagender Sangra in 2014, officially launching their platform in August 2016.


Flickstree is India’s first Personal Video Magazine. It is a curated and personalized Video Platform, for free-to-watch videos. Flickstree compiles these free-to-watch online videos from social networks, media sites, and blogs and then creates a custom user video feed. The AI based on patent pending technology, allows Flickstree to effectively curate and personalize the experience for its users.


“Digital is the future of India across all fields. And going by the country’s Digital India vision, I decided to invest in Flickstree because they’re at the forefront of innovative cutting edge technology and have great founders to realize their vision,” said Sourav Ganguly. He also said, “Different users have different passions. Flickstree helps users follow their passion and create their personal video magazine. Such a model has the potential to change the way videos are consumed.”


Flickstree has bucketed 20+ video categories that users can currently follow, and they are constantly adding more categories on the platform. Ganguly continued, "Users today have interests in various fields. While currently users can create only a single video magazine on Flickstree based on their interests, going forward I have asked the founders to enable users create multiple such magazines that users can create and enjoy.”


Saurabh Singh, CEO, Flickstree, said, “We are delighted to have Sourav Ganguly on-board as a partner, investor and a catalyst who really believes in our idea. India is witnessing video boom and with the launch of 4G, suddenly it has exploded further. With so many content producers creating quality content, it becomes difficult for users to discover videos across multiple platforms. Flickstree is trying to organize video content from the free web for users.”


Flickstree has raised a seed round INR 3Cr capital from investors like Venture Catalysts, Anirban Aditya & Ankit Aditya (Aditya Group, Kolkata) and Moksh Sports Ventures, along with Sourav Ganguly. Venture Catalysts is leading the round.


“The free-to-watch video space is extremely fragmented, with multiple players creating tons of video content. These videos are published exclusively on separate platforms – a user who has interest in several categories cannot install multiple apps and keep browsing them separately, also owing to limited phone storage. This leads to poor video discovery. Flickstree is trying to solve this consumer problem”, said Satadru Dutta, co-founder Moksh Sports Ventures and Business Development Consultant to Flickstree, who was instrumental in bringing Sourav Ganguly and Aditya Group on board. “Dada has always backed youngsters and accepted new challenges,” concluded Satadru Dutta.


Apoorv Ranjan Sharma, Co-founder and President, Venture Catalysts, said, “Flickstree’s core technology is an AI powered video recognition technology that watches videos in-screen like human beings. The patent pending technology generates keywords for each video and gathers video popularity, sentiment and engagements on Internet. This helps the company get best videos from multiple platforms. It also helps them personalize these videos for users.”


Flickstree is also a Facebook backed company via their FBStart program. Currently with 20+ video categories, users can follow and create an interesting video magazine on Flickstree.


“Video Industry is booming and will only explode further. A player like Flickstree can potentially change the way videos are consumed by users all over the world,” says Anirban Aditya, Chairman, Aditya Group.

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