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IndustryBriefing SonyLIV to broadcast La Liga & Italian Serie A on web and mobile platforms

SonyLIV to broadcast La Liga & Italian Serie A on web and mobile platforms

Author | exchange4media News Service | Monday, Aug 22,2016 6:46 PM

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SonyLIV to broadcast La Liga & Italian Serie A on web and mobile platforms

SonyLIV will broadcast all the matches from the Spanish La Liga and the Italian Serie A on its web and mobile platforms. There will be a total of around 20 matches being played every weekend.

La Liga is one of the biggest and most popular football leagues around the world. The winners of the last three editions of the UEFA Champions League – Real Madrid and FC Barcelona – ply their trade in La Liga, underlining its position in the European football arena. Serie A, on the other hand, is also known to be an extremely competitive league with pedigreed clubs such as Juventus, AC Milan, Internazionale, Napoli and AS Roma battling it out for domestic supremacy.

Uday Sodhi, EVP and Head – Digital Business, SonyLIV said, “La Liga and Serie A are, without a doubt, two of the most popular football leagues in across the world. Clubs from these leagues also have massive support amongst Indian viewers, which is why we decided to broadcast all the matches through our platform. This will allow SonyLIV’s large and growing viewership to watch any league match from Serie A or La Liga seamlessly and on-the-go, enhancing their access to the high-intensity football on action.”

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