Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

SonyLIV to broadcast La Liga & Italian Serie A on web and mobile platforms

22-August-2016
Font Size   16
Share
SonyLIV to broadcast La Liga & Italian Serie A on web and mobile platforms

SonyLIV will broadcast all the matches from the Spanish La Liga and the Italian Serie A on its web and mobile platforms. There will be a total of around 20 matches being played every weekend.

La Liga is one of the biggest and most popular football leagues around the world. The winners of the last three editions of the UEFA Champions League – Real Madrid and FC Barcelona – ply their trade in La Liga, underlining its position in the European football arena. Serie A, on the other hand, is also known to be an extremely competitive league with pedigreed clubs such as Juventus, AC Milan, Internazionale, Napoli and AS Roma battling it out for domestic supremacy.

Uday Sodhi, EVP and Head – Digital Business, SonyLIV said, “La Liga and Serie A are, without a doubt, two of the most popular football leagues in across the world. Clubs from these leagues also have massive support amongst Indian viewers, which is why we decided to broadcast all the matches through our platform. This will allow SonyLIV’s large and growing viewership to watch any league match from Serie A or La Liga seamlessly and on-the-go, enhancing their access to the high-intensity football on action.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...