IndustryBriefing SonyLIV takes 'short' route to 'long-term' success; launches two new short films

SonyLIV takes 'short' route to 'long-term' success; launches two new short films

Author | exchange4media News Service | Friday, Jun 23,2017 7:50 AM

SonyLIV takes 'short' route to 'long-term' success; launches two new short films

SonyLIV, the digital arm of Sony Pictures Networks, has released two short films – ‘Papa We Love You Too’ and ‘The Gift’. The short films have Jimmy Shergill, LekhTandon, GulPanag, MandiraBedi and Kushal Punjabistarring in them.

‘Papa We Love You Too’ revolves around the protagonist Vikas, portrayed by Jimmy Shergill, who is a 40-year-old single parent. A workaholic, his life centerson his professional achievements and materialistic acquisitions, eventually weakening the bond with his 8-year-old son. This is also reflected in the relationship Vikas shares with his father, played by veteran director, writer and actor LekhTandon.

‘The Gift’, on the other hand, is an edge-of-the-seat thriller, describing the complexities of contemporary relationships, with actors Kushal Punjabi, GulPanag and MandiraBedi portraying significant roles. The narrative lays emphasis on the visuals while the quick-paced editing throws light on how the ruthlessness of modern life and overarching desires make us commit incomprehensible acts.

“The key differentiator of SonyLIV versus other digital players is our ability to constantly provide content that mirrors trends in society. In the category of short films alone, we have a library of more than 500 originals.  Compelling storytelling coupled with superior performances is a winning formula for creating lasting impressions. These films echo our sustained efforts at providing our audiences with original, unique and thought-provoking content that resonates long after its runtime is over,” commented UdaySodhi, EVP and Head-Digital Business, SonyLIV.

Speaking to exchange4media about the rationale behind the short films, Sodhi explained, “This is a new way of connecting with our audiences. We call ourselves a theatre of emotions. That theatre of emotions comes alive with this new format of telling stories. We want to make sure that there is always something new for our audiences.”

Sodhi said that the production scale of the short films could be close to that of a single TV episode of 20–30 minutes. “This is a 10–20 minute exercise and it will be comparable to any good content created for 20–25 minutes. Imagine an episode being created for 20–30 minutes, it will probably be in that space,” he said.

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