Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

SonyLIV launches Gujarati rom-com web series, 'Kacho Papad Pako Papad'

17-May-2017
Font Size   16
Share
SonyLIV launches Gujarati rom-com web series, 'Kacho Papad Pako Papad'

The dilemmas of an average, middle-class Gujarati joint family feature in India’s first-ever Gujarati rom-com web series ‘Kacho Papad Pako Papad’ on SonyLIV. With this show, SonyLIV, the digital platform of Sony Pictures Networks (SPN), marks yet another addition to its regional content catalogue since it introduced the Marathi web series YOLO, earlier this year.

‘Kacho Papad Pako Papad’ revolves around the sprightly misadventures of the Maniyar family. The family has an uncanny ability to make any ordinary issue look like an extraordinary challenge. It all begins when their son Vipul brings home a girl who is older than him, to be introduced to the family. However, trouble ensues when a girl who is several years younger, professes her love for their son and her intent to marry him. The web series stars actors Rupa Divatia, Pratap Sachdeo and Bhakti Rathod.





Uday Sodhi, EVP and Head – Digital Business, SonyLIV, said, “Regional content consumption is growing rapidly and with access to faster internet speeds, this growth will only amplify further. To cater to this emerging demand, we at SonyLIV decided to launch India’s first-ever rom-com Gujarati web-series ‘Kacho Papad Pako Papad’. The show underlines our brand promise of providing the best in entertainment to our viewers, with engaging and relatable content tailor-made to suit their entertainment and language preferences. We hope our viewers enjoy the series, one of the many firsts in our business.”

Starting May 19, 2017, the web series will be available on SonyLIV’s web and mobile platforms. Spread across a 12-week duration with each episode spanning 6-8 minutes, a new episode will release every Friday. SonyLIV users also have the option to subscribe to the entire web series, if they want to binge watch the show.

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world