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IndustryBriefing Sony MAX to air exclusive new weekly Hindi show, WWE Sunday Dhamaal

Sony MAX to air exclusive new weekly Hindi show, WWE Sunday Dhamaal

Author | exchange4media News Service | Thursday, Jun 22,2017 2:25 PM

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Sony MAX to air exclusive new weekly Hindi show, WWE Sunday Dhamaal

Sony Pictures Networks India (SPN) and WWE on Thursday announced the launch of a new weekly show in Hindi, WWE Sunday Dhamaal, featuring the best action and family-friendly entertainment from WWE’s flagship programmes Raw® and SmackDown® beginning this Sunday, June 25 from 6.00 p.m. to 8:00 p.m. on Sony MAX.

WWE Sunday Dhamaal will be presented by well-known television personalities SalilAcharya and Madonna Tixeira, and will include exclusive features giving Indian fans a unique, localised WWE experience beyond Raw and SmackDown each week.  

Fans will be able to engage with WWE Sunday Dhamaal through social media in a segment called Debate of the Week. Viewers can share their opinions on Facebook and Twitter, and the best posts will be displayed on-air. The weekly show will also include trivia contests with chances to win WWE merchandise. WWE fans from the world of sports and Bollywood will also appear as special guests.     WWE Sunday Dhamaal replaces Raw Sunday Dhamaal and will air in Hindi on Sony MAX and in English on TEN 1 and TEN 1 HD on Sunday at 10 am.

NeerajVyas, Senior EVP & Head, MAX cluster of channels and Channel SAB, SPN, said, “WWE fuels the most dedicated audience around the world and has a huge fan following. With Sony MAX’s mass appeal and wide reach, and with action entertainment gaining immense popularity among the audience, we made the decision to telecast WWE Sunday Dhamaal on the channel. WWE has had a long-standing connection with India, and we are sure the show will enjoy a good following.”

SheeteshSrivastava, Vice President& General Manager, WWE India, said, “We are excited to partner with Sony Pictures Networks India to bring our passionate fans new and localised content featuring all their favourite WWE Superstars. WWE Sunday Dhamaal gives our massive fan base in India a customised version of WWE’s blend of action-packed, family-friendly entertainment from Raw and SmackDown every week.”

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