Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Sony MAX launches third edition of 'No Talkies Nautanki Returns'

25-November-2016
Font Size   16
Share
Sony MAX launches third edition of 'No Talkies Nautanki Returns'

Sony MAX will kick-start the third season of its flagship event, ‘No Talkies Nataunki Returns’. Organised exclusively for media agencies, it provides the movie buffs with the opportunity to participate in a national level competition wherein registered teams play ‘Dumb Charades’ on Bollywood films using hand gestures to enact and communicate with each other. The first round of this three-city event which kicked off in Bengaluru on 22 November had 13 teams participating from advertising and media agencies. This will be followed by Mumbai and Delhi with an attempt to find the ‘Filmy Deewana’. The closing night of the event will take place in Mumbai.

The pre-activation buzz for the event is currently being held across media agencies including Group M, Madison, OMD, Lodestar, Lintas and MPG, etc.  Bollywood-themed characters are engaging with the office audiences in these agencies to play interactive games and drive registration. A team consisting of three Deewanas can participate where they will further be slotted into different groups and compete against each other over fun and fast- paced rounds.

The city rounds of the event that in Bengaluru will be followed by Mumbai on 25 November coming to a close with Delhi on 2 December. The finale of the event will be hosted by the charming RJ Malishka on 9 December in Mumbai wherein the shortlisted winner teams from the 3 cities will battle it out to win the grand prize worth 25,000/- each.

Vaishali Sharma, Senior VP, Marketing and Communications, SONY MAX Hindi Movie Cluster said, “The undying passion for Hindi cinema is what Sony MAX is synonymous with, and our flagship property ‘No Talkies Nautanki Returns’ takes this passion a notch higher.  This is the third season of our initiative and we are excited as we bring agencies together to feel the magic of movies as we do. With a whopping 150 teams already registering this year with more to come, we aim to build stronger association with the agencies through the success of this initiative. Also Dumb Charades is an all-time fun game and our intent is also to provide them with an enjoyable get-together.”

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.