Top Story


Home >> Industry Briefing >> Article

Sony MAX launches third edition of 'No Talkies Nautanki Returns'

Font Size   16
Sony MAX launches third edition of 'No Talkies Nautanki Returns'

Sony MAX will kick-start the third season of its flagship event, ‘No Talkies Nataunki Returns’. Organised exclusively for media agencies, it provides the movie buffs with the opportunity to participate in a national level competition wherein registered teams play ‘Dumb Charades’ on Bollywood films using hand gestures to enact and communicate with each other. The first round of this three-city event which kicked off in Bengaluru on 22 November had 13 teams participating from advertising and media agencies. This will be followed by Mumbai and Delhi with an attempt to find the ‘Filmy Deewana’. The closing night of the event will take place in Mumbai.

The pre-activation buzz for the event is currently being held across media agencies including Group M, Madison, OMD, Lodestar, Lintas and MPG, etc.  Bollywood-themed characters are engaging with the office audiences in these agencies to play interactive games and drive registration. A team consisting of three Deewanas can participate where they will further be slotted into different groups and compete against each other over fun and fast- paced rounds.

The city rounds of the event that in Bengaluru will be followed by Mumbai on 25 November coming to a close with Delhi on 2 December. The finale of the event will be hosted by the charming RJ Malishka on 9 December in Mumbai wherein the shortlisted winner teams from the 3 cities will battle it out to win the grand prize worth 25,000/- each.

Vaishali Sharma, Senior VP, Marketing and Communications, SONY MAX Hindi Movie Cluster said, “The undying passion for Hindi cinema is what Sony MAX is synonymous with, and our flagship property ‘No Talkies Nautanki Returns’ takes this passion a notch higher.  This is the third season of our initiative and we are excited as we bring agencies together to feel the magic of movies as we do. With a whopping 150 teams already registering this year with more to come, we aim to build stronger association with the agencies through the success of this initiative. Also Dumb Charades is an all-time fun game and our intent is also to provide them with an enjoyable get-together.”

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016