Sony MAX and MAX2 are bringing the most formidable line up of timeless hits and latest movies on 11th October. Offering a slew of entertaining hits throughout the day, Sony MAX and MAX2 aim to keep their viewers hooked on to their TV sets this Dussehra.
With a variety of options available for movie buffs, Sony MAX will be bringing the escapades of PK and showcasing Veer and Ishita’s attempt at bringing Raj and Meera close in Dilwale, whereas, Sony MAX2 will be airing evergreen hits with Amit Malhotra’s sacrifices for his deceased brother in Silsila to ruthless Don’s scuffle with the police in Kaala Patthar.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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