Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Sony LIV celebrates Diwali with digital film 'Chhoti Khushi'

05-November-2015
Font Size   16
Share
Sony LIV celebrates Diwali with digital film 'Chhoti Khushi'

Sony LIV, Multi Screen Media’s (MSM) has rolled out a digital film to support its social media campaign “#LIVThis Diwali” in the lead up to the festival. The film entitled ‘Chhoti Khushi’ features digital faces Naveen Kasturia, Suneel Sinha and Ashish Verma. The film’s social media campaign invites participants and viewers to send Diwali Wishes to their family and friends.
The story explores the relationship that Indian siblings share with each other, and how Diwali can become the reason for bringing together those, whom circumstances and situations often pull apart. The film has started airing exclusively on Sony LIV’s web, app and YouTube platforms from November 04.



‘Chhoti Khushi’ is about two brothers, Gaurav and Sharad, who have stopped talking to each other following an argument. However, as the momentous occasion of Diwali approaches, the brothers reminisce about each other and realise how petty their fight was.

Sony LIV’s latest offering encapsulates the spirit of brotherhood and family bonding .With ‘Chhoti Khushi’, Sony LIV wishes to invite everyone to introspect about what truly matters in life and then dwell upon strengthening relationships by focusing on the smallest slice of happiness.

Uday Sodhi, EVP and Head -Digital Business said, “With #LoveBytes and Tanlines, we have established our pioneering status in the industry as the first digital video-on-demand (VOD) platform to introduce a show exclusively for online viewers.  With the launch of ‘Chhoti Khushi’, we are looking to providing our digital viewers with a heart-touching story that is bound to take their web content entertainment experience to a new level. ‘Chhoti Khushi’, we have captured the essence of a complex sibling relationship and provide another outstanding piece of digital entertainment content that our viewers can relate to and access, anytime, anywhere.”

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems