Sony LIV, Multi Screen Media’s (MSM) has rolled out a digital film to support its social media campaign “#LIVThis Diwali” in the lead up to the festival. The film entitled ‘Chhoti Khushi’ features digital faces Naveen Kasturia, Suneel Sinha and Ashish Verma. The film’s social media campaign invites participants and viewers to send Diwali Wishes to their family and friends.
The story explores the relationship that Indian siblings share with each other, and how Diwali can become the reason for bringing together those, whom circumstances and situations often pull apart. The film has started airing exclusively on Sony LIV’s web, app and YouTube platforms from November 04.
‘Chhoti Khushi’ is about two brothers, Gaurav and Sharad, who have stopped talking to each other following an argument. However, as the momentous occasion of Diwali approaches, the brothers reminisce about each other and realise how petty their fight was.
Sony LIV’s latest offering encapsulates the spirit of brotherhood and family bonding .With ‘Chhoti Khushi’, Sony LIV wishes to invite everyone to introspect about what truly matters in life and then dwell upon strengthening relationships by focusing on the smallest slice of happiness.
Uday Sodhi, EVP and Head -Digital Business said, “With #LoveBytes and Tanlines, we have established our pioneering status in the industry as the first digital video-on-demand (VOD) platform to introduce a show exclusively for online viewers. With the launch of ‘Chhoti Khushi’, we are looking to providing our digital viewers with a heart-touching story that is bound to take their web content entertainment experience to a new level. ‘Chhoti Khushi’, we have captured the essence of a complex sibling relationship and provide another outstanding piece of digital entertainment content that our viewers can relate to and access, anytime, anywhere.”