Social Business Intelligence company Simplify360 has partnered with Manthan, a retail analytics firm, to build the next-gen digital CRM and intelligence solution for the retail industry.
Following the partnership, Simplify360 has integrated with Customer360 - Manthan’s signature customer analytics platform. With the new solution, retailers can complement consumer behaviour data with social data, and gain 360-degree customer intelligence. Retailers will be able to draw upon actionable customer intelligence across all channels of communications.
Commenting on the partnership, Anand Sri Ganesh, SVP and Business Head Customer Analytics Manthan says, “We are excited about this partnership as we can now map customer journey end to end.”
Simplify360 helps in listening to the social buzz, filtering the noise and building a highly relevant social stream. The stream can be about the brand, competition or the trending industry topic. The data is collected, processed and profiled at the author level. This profiled data is then merged to the internal customer data, thus providing a unified customer profile.
The customer data which sits in the customer intelligence framework of Manthan is enriched with the natural customer voice which is captured in the online space. Customer360 then enables retailers to build their communications strategy, and then implement and measure the performance of their activities in a seamless way.
Speaking about the partnership, Simplify360 Chief Analytics Officer Bhupendra Khanal says, “Retail is the top priority industry for us this year, and there could be no better way to do it than partnering with Manthan.”
Simplify360 Vice President and Head of Alliance Neil Barman says, “For retailers today, business starts and ends with the customer, and lack of an intelligent data and analytics practice is hurting their businesses.”
He further adds, “Now with this partnership we can combine a huge data source with a strong analytics practice to establish a complete customer centric approach.”