Top Story


Home >> Industry Briefing >> Article

Simplify360 partners with Manthan to build next-gen digital solution for retail

Font Size   16
Simplify360 partners with Manthan to build next-gen digital solution for retail

Social Business Intelligence company Simplify360 has partnered with Manthan, a retail analytics firm, to build the next-gen digital CRM and intelligence solution for the retail industry.

Following the partnership, Simplify360 has integrated with Customer360 - Manthan’s signature customer analytics platform. With the new solution, retailers can complement consumer behaviour data with social data, and gain 360-degree customer intelligence. Retailers will be able to draw upon actionable customer intelligence across all channels of communications.

Commenting on the partnership, Anand Sri Ganesh, SVP and Business Head Customer Analytics Manthan says, “We are excited about this partnership as we can now map customer journey end to end.”

Simplify360 helps in listening to the social buzz, filtering the noise and building a highly relevant social stream. The stream can be about the brand, competition or the trending industry topic. The data is collected, processed and profiled at the author level. This profiled data is then merged to the internal customer data, thus providing a unified customer profile.

The customer data which sits in the customer intelligence framework of Manthan is enriched with the natural customer voice which is captured in the online space. Customer360 then enables retailers to build their communications strategy, and then implement and measure the performance of their activities in a seamless way.

Speaking about the partnership, Simplify360 Chief Analytics Officer Bhupendra Khanal says, “Retail is the top priority industry for us this year, and there could be no better way to do it than partnering with Manthan.”

Simplify360 Vice President and Head of Alliance Neil Barman says, “For retailers today, business starts and ends with the customer, and lack of an intelligent data and analytics practice is hurting their businesses.”

He further adds, “Now with this partnership we can combine a huge data source with a strong analytics practice to establish a complete customer centric approach.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...