ShopClues has tied-up with Bollywood Music Channel, 9XM. The agenda is to market its best-selling property and to rekindle the true essence of a Flea Market on TV, via unique theme-based musical show titled ‘Shopclues.com presents Sunday Flea Market’ airing every Sunday from 11 am to 1 pm.
The show rides on the popular concept of Online Flea Market pioneered by ShopClues, with the same name. Since inception, ShopClues’ Sunday Flea Market has been a real game changer in the Indian Ecommerce space. This merchandising property curates a mix of Products Under Rs. 1000 to replicate the experience of a ‘Shani Bazaar’ or ‘Mangal Bazaar’, hence it is modelled to the frame of local neighbourhood bazaars. Featuring Unstructured Product Categories like Daily Utilities, Garden Needs, Kitchen Storage, Hardware, Electronics & Automotive Accessories etc., it caters to the needs of consumers of every age group.
This prized proposition brings the serendipity of finding Unusual Products online such as a Skipping Rope or a Mosquito Killer Racket, which are often pursued in a local street market on a Sunday. The eagerness to explore and buy all the day-to-day utilities at home triggers the impulse shopping behaviour of consumers. Its Low Price Point coupled with Unit Quantity element propels merchants to sell such products at amazingly low prices.
Speaking about the association Nitin Agarwal, AVP – Marketing, ShopClues said, “Sunday Flea Market has been one of the most successful merchandising propositions in the Indian e-commerce segment and now we bring this amazing offering on TV. Our consumers and viewers of 9XM can now enjoy a delightful cocktail of shopping and entertainment with ‘Shopclues.com presents Sunday Flea Market’. The partnership with 9XM is certainly going to be a mutually beneficial one as both brands are very popular and have a massive appeal.”
Commenting on the initiative Pawan Jailkhani, Chief Revenue Officer, 9X Media said “Shopclues.com presents Sunday Flea Market, is a first of its kind show on Indian television where viewers get to shop while getting entertained with the latest chart buster Bollywood songs. We are pleased to partner with Shopclues.com in this endeavour. Sunday Flea Market will definitely resonate with the young music lovers across India.”