Top Story


Home >> Industry Briefing >> Article

Shop CJ to market Thomas Cook’s Holiday Savings Account packages

Font Size   16
Shop CJ to market Thomas Cook’s Holiday Savings Account packages

Shop CJ home shopping network has announced a marketing alliance with travel and travel related financial services company Thomas Cook, to showcase their Holiday Savings Account.

Shop CJ’s consumer base will enable Thomas Cook to access India’s rapidly emerging Middle India travellers with its Holiday Savings Account range of 15 tour packages across popular international destinations including Europe, Singapore, Thailand, Dubai, Malaysia, Sri Lanka as well as domestic favourites like Andaman, Himachal, Kerala, North East, Kashmir, Bhutan, The Golden Triangle and Goa.

The marketing alliance between the two is a first of its kind in India and will serve to enhance Shop CJ’s product portfolio with the tour packages.

Commenting on the marketing alliance with Thomas Cook, Kenny Shin, CEO of Shop CJ Network said, “The home-shopping industry is growing rapidly in India and Shop CJ is expanding its market share by entering into a new segment to create a unique shopping experience for its consumers. Shop CJ, with a footprint of 75 million households will create great value for its consumers with Thomas Cook India’s unique and affordable Holiday Savings Account range of holidays. Travel is seeing impressive demand from Indian consumers and we bring to this partnership an audience which is yet untapped by organized players in the Travel and Tourism industry.”

Shop CJ is poised to cross a turnover of Rs 1,200 crore this year, recording a 40 per cent growth over its sales of Rs 850 crore achieved in the last fiscal ending December 31, 2014.

Explaining the new product offering, Abraham Alapatt, Chief Innovation Officer and Head – Marketing and Service Quality, Thomas Cook India said, “Our Holiday Savings Account is a truly innovative product that allows customers to save, earn and travel! Its unique concept allows customers to save via 12 easy instalments while earning an attractive interest (via our Bank Partners Indus Ind, ICICI and Kotak Bank), with further benefits of a Thomas Cook top up on the 13th month and a zero exit penalty.”

Elaborating on the marketing association he added, “Our tie up with Shop CJ gives us access to its extensive network of high potential yet under leveraged travel hungry Middle India. Our innovative Holiday Savings Account, is ideally suited to the informative format of Shop CJ’s electronic and online shopping platforms, ensuring visibility-reach, as also the personal touch of our toll-free number for details and assisted transactions.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign