Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Save Tiger campaign ropes in actor Prakash Raj as ambassador

11-June-2015
Font Size   16
Share
Save Tiger campaign ropes in actor Prakash Raj as ambassador

Karnataka, with its five tiger reserves has the highest population of tigers in India. Celebrating this magnificent cat, news brands Suvarna News and Kannada Prabha have launched a Save Tiger campaign to bring about better awareness and encourage preservation of tiger habitats.

Actor Prakash Raj has come on board as the campaign’s ambassador and will feature in print and TV promotions.

Save Tiger campaign is set to be a 45 day long initiative which will feature various layers of communications and activities. Live discussions with experts will be screened on Suvarna News (a part of the Asianet News Network), while the print campaign will be routed through news daily, Kannada Prabha. A digital plan along with activities for school and college students are also in the works.

Prakash Raj’s meet and greet with the villages at tiger reserve areas to discuss with them the importance of saving tiger will be one of the highlights of the campaign.

“This is first of a kind campaign by a regional news media. The crux of the campaign is designed to reach all target groups that include students, housewives and corporates. Extensive TV and print communication will surely create an impact in bringing awareness, yet we believe in going an extra mile. Hence our approach, by design, is deep rooted and aims to reach even the last mile in the forest,” explained C Shyamsundar, Executive Director and Chief Executive Officer, Asianet News Network.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’