IndustryBriefing Saral Jeevan unveils new programs to celebrate Diwali week

Saral Jeevan unveils new programs to celebrate Diwali week

Author | exchange4media News Service | Monday, Oct 24,2016 3:33 PM

Saral Jeevan unveils new programs to celebrate Diwali week

Kannada Infotainment channel- Saral Jeevan is set to launch new programs in the Diwali week. Starting today, three weekday and  two weekend programs are all set for telecast.

Anthima Dinagalu (Those Last Days) will air every Monday-Saturday at 9pm. The program goes back to epic stories and decodes the mysterious and insightful `those last days’ of legendary personalities from stories like Mahabharath and Ramayana.

‘Wide Angle’ will present true stories with historic significance. While some are amazing facts, others are major stories that have been drawing world’s attention for long. The show will air every Monday-Friday at 9.30pm.

Kote Helida Kathe (Stories of Forts) will present insightful historic stories from forts perspective. The show will air every Saturday at 9:30pm.

Navu Nammavaru (We and Our Society) that will air every Sunday at 9 am, is about understanding the life of these communities and presenting unseen side.

Mane Aduge (Home Made Food) is a program about dishes that can be cooked in a jiffy. Unlike regular cookery show, where anchor and celebrity takes over the program, Mane Aduge is unique and the focus is only on the food and the joy of making it. The show will air every Monday-Saturday at 1.30pm.

Raghunatha Reddy, Business Head of Saral Jeevan said, “Our programs are inspired by Indian heritage and culture. Since the launch this February, viewers have liked our approach of differentiated Indian content. Today our brand credibility is high and loyalty is growing. Viewers want to see more such content. New programs will surely further strengthen our viewership.”

MS Raghavendra, Editor, Saral Jeevan added, “Saral Jeevan telecasts non-fiction programming with a focus on mythology, history, travel and insights from Indian heritage & culture. “Programs like Lord Rama’s epic journey as Mahapayana, Grandmother Tales, History, Dr. BM Hegde’s Nimma Arogya have already set the bench mark. So viewer’s expectations are high on our new programs. We are sure that these new programs will be liked more than the past ones.”

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