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IndustryBriefing SABGROUP's Maiboli to broadcast world television premiere of 'SHORTCUT'

SABGROUP's Maiboli to broadcast world television premiere of 'SHORTCUT'

Author | exchange4media News Service | Thursday, Apr 27,2017 11:26 AM

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SABGROUP's Maiboli to broadcast world television premiere of 'SHORTCUT'

SABGROUP’s Marathi channel, Maiboli, will broadcast the Marathi blockbuster movie ‘Shortcut – Disto pan Nasto’, for the first time on the small screen. The telecast is scheduled on April 30, 2017, at 1:30 pm and again at 7:30 pm. The movie features actors Vaibbhav Tatwaddi, Sanskruti Balgude, and Rajesh Shringarpure.

‘Shortcut – Disto pan Nasto’, directed by Harsh Raut, is based on the ups and downs in the protagonist Rohit’s life, played by Shringarpure. The movie went on to receive many industry accolades.

To add to this, Maiboli will be running a ‘Shortcut to Win’ contest, where viewers can win big prizes such as home theatre speaker systems, LED TV, and Bluetooth headphones by answering questions asked during the movie.

Magnifying this world television premiere, an extensive marketing campaign has been unfolded across Maharashtra including TV, Digital, Outdoor, Print, and PR campaigns. Brands like FeviKwik and Reliance Trends are on board with this special screening as the ‘powered by sponsor’ and ‘associate sponsor’, respectively. Also on board are media partners Dainik Saamna and Manas Creations.

Speaking about the world television premiere, actor Vaibhav Tatwadi said, “I am so excited that Maiboli is doing a world television premiere of one my special films, Shortcut. This film is very close to me because the character I have played has never been portrayed in Marathi films before.”

Speaking about her role, Sanskruti Balgude said, “Shortcut is a thriller movie that will keep you asking for more, my character is very glamorous and with the ‘Shortcut to Win’ contest it is just going to add to the excitement.”

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