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IndustryBriefing SAB launches new phase of its brand campaign

SAB launches new phase of its brand campaign

Author | exchange4media News Service | Thursday, Nov 08,2012 6:33 PM

SAB launches new phase of its brand campaign

Victory of the underdog has never been as rib tickling as in the new ad campaign for SAB TV, which comprises a bunch of ads that urge people to stay together in harmony and savour life as one.

The brand campaign consists of three films and the storyline for each of the three is similar in that it humorously celebrates the comeuppance a bullying character receives after years of having persecuted the underdog. Every dog, after all, has his day, as the saying goes, and it is sharply captured by the adage – ‘Sab Ka Waqt Aata Hai!’

The message goes: ‘Sab ka waqt aata hai, toh bhaiyo aur behno sab mil-julke raho. Kyunki asli mazaa sabke saath aata hai’. Conceptualised by Everest, the TVCs have been directed by Abhijit Chaudhary, the man behind hugely famous commercials such as Happydent, Kurkure, ING, and Mastercard, among others.

Commenting on the launch of the new brand campaign, Anooj Kapoor, EVP and Business Head, SAB TV, said, “The brand films further reinforce the channel brand promise that real fun lies in celebrating life together. The humour and messaging in them is as smoothly interwoven as in our shows. We are confident that these brand films would further strengthen the brand.”

The locations and characters in the ads are straight out of the everyday common man’s life, keeping in line with the theme and concept of all SAB TV shows.

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