Rishtey Cineplex, Viacom18’s exclusive Hindi movie channel, has been awarded one of the top honours at the 2017 PromaxBDA Global Excellence Promotion, Marketing and Design Awards held at Los Angeles on June 8, 2017 - the Gold for the Best Channel Image On-Air Branding. The Best Packaging category has been an elusive one as it is the coveted trophy that the biggest channels across the globe aspire to win.
This spectacular win puts Rishtey Cineplex at the helm of engaging entertainment bringing international accolades to not only the channel but also the network on a whole. PromaxBDA is a global community, linking 70 countries, of marketers and creative minds from the media and entertainment industry who strive to drive and celebrate excellence while providing an outstanding platform for networking.
The award was won in the category of TOTAL PACKAGE CHANNEL IMAGE - ON-AIR ONLY (ART DIRECTION & DESIGN).
The design objective of Rishtey Cineplex was to create a branding that is active yet non-intrusive. Created in collaboration with New Zealand based visual artist and designer- David Frearson who introduced the idea of simply using a bulb and the team then translated the simplicity and beauty of this idea throughout the branding and communication.
In all, Viacom18 bagged seven awards:
1. Total Package Channel Image Branding - On-Air Only (Art Direction & Design)
Gold: Rishtey Cineplex
2. Clip Based Comedy Promo
Gold: Comedy Central - Troy & Abed
3. In house program campaign
Silver: Comedy Central - Friends in 2016
4. 3D promotional or Sales Kit
Gold: VH1 Umbrella
Silver: Comedy Central Umbrella
Bronze: Comedy Central Annual diary
5. Press Kit
Silver: Comedy Central Diary 2016
Rishtey CINEPLEX showcases the best from Viacom18’s wide library of films as well as newly acquired movies from across genres.