Early last year BEST roped in Verve Compusoft, a company that has the sole rights for giving a facelift to the entire fleet of BEST buses. Rings-a-Bell, an associate company of Verve Compusoft that has been conferred with sole advertising rights for advertising on seatback media on all BEST buses, has accomplished the first phase of selling the ad spots in 1100 BEST buses.
The agency is in the process of increasing the number of buses from 1100 to 1600 and is aiming at achieving the task within three months.
Commenting on this accomplishment, Naresh Mordaani, Vice President Sales and Marketing (All India) of Rings-A-Bell said, “It is been a year of challenges and turnarounds. We wanted to exhaust our inventory and we have done that. Brands have begun to realise the unique nature of our BEST seat back media. It has delivered recall value and responses from vast segment.”
Brands that have patronised the medium are Life Insurance Corporation of India, Vodafone (Bates India), Loop Mobile, UCO Bank, NKGSB Bank, Lexi Pens, Nobacco (Cornerstone), Riddhi Siddhi Bullion Ltd, E Zipp Bikes, SJ Foundation, Union Bank of India (Lintas Initiative), Canara Bank, Allahabad Bank, Mumbai District Co-operative Bank, Star Plus – Master Chef (DDB Mudramax), Greater Bank, Vaidya Patankar Pharmacy (BY Padhye), Swarg jewels and Thyrocare.