Top Story


Home >> Industry Briefing >> Article

Rings-A-Bell sells ads spots across 1100 BEST buses

Font Size   16
Rings-A-Bell sells ads spots across 1100 BEST buses

Early last year BEST roped in Verve Compusoft, a company that has the sole rights for giving a facelift to the entire fleet of BEST buses. Rings-a-Bell, an associate company of Verve Compusoft that has been conferred with sole advertising rights for advertising on seatback media on all BEST buses, has accomplished the first phase of selling the ad spots in 1100 BEST buses.

The agency is in the process of increasing the number of buses from 1100 to 1600 and is aiming at achieving the task within three months.

Commenting on this accomplishment, Naresh Mordaani, Vice President Sales and Marketing (All India) of Rings-A-Bell said, “It is been a year of challenges and turnarounds. We wanted to exhaust our inventory and we have done that. Brands have begun to realise the unique nature of our BEST seat back media. It has delivered recall value and responses from vast segment.”

Brands that have patronised the medium are Life Insurance Corporation of India, Vodafone (Bates India), Loop Mobile, UCO Bank, NKGSB Bank, Lexi Pens, Nobacco (Cornerstone), Riddhi Siddhi Bullion Ltd, E Zipp Bikes, SJ Foundation, Union Bank of India (Lintas Initiative), Canara Bank, Allahabad Bank, Mumbai District Co-operative Bank, Star Plus – Master Chef (DDB Mudramax), Greater Bank, Vaidya Patankar Pharmacy (BY Padhye), Swarg jewels and Thyrocare. 

Tags Rings-A-Bell Naresh Mordaani BEST

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...