Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Reynolds partners with Flair to relaunch top-selling products

27-June-2017
Font Size   16
Reynolds partners with Flair to relaunch top-selling products


Reynolds, on Tuesday, announced that it has entered into a partnership with Flair, one of the leading pen manufacturers and distributors in India, to relaunch eight original product lines and increase overall access to Reynolds’ writing instruments across the country.


Through its partnership with Flair, Reynolds will relaunch its top-selling 045, Bold 040, Brite, Jiffy, Racer Gel, LiquiFlo, TRIMAX, and its Jetter series (Jetter Grip, Jetter Metallic, Jetter Youth, Jetter Classic, JetterAerosoft and JetterAerosoft Gold), into 55,000 stationery shops across India, including 10,000 Reynolds-sponsored retail locations, with new branded storefronts and merchandising. The products’ refreshed packaging focuses on the concept of authenticity, including the new “original” seal.


“Flair is committed to quality and excellence and has a strong distribution network, making it the perfect partner to continue Reynolds’ success in India,” said George Hartel, Asia Regional Leader in Writing at Newell Brands, the parent company of Reynolds. “Flair’s access to a broad array of stationery shop locations and strong route-to-market network of superstockists and distributors will allow Reynolds to continue to grow and thrive in the Indian market, reaching millions of consumers.”


Following the product relaunch and in-store activation, Reynolds and Flair will collaborate to introduce additional innovations in the near future.  

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

exchange4media in association with J Walter Thompson South Asia, now presents Coffee & Donuts to give you a slice of #Mondaymotivation with some interesting industry reads and insights brought to you...

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.