Reynolds, on Tuesday, announced that it has entered into a partnership with Flair, one of the leading pen manufacturers and distributors in India, to relaunch eight original product lines and increase overall access to Reynolds’ writing instruments across the country.
Through its partnership with Flair, Reynolds will relaunch its top-selling 045, Bold 040, Brite, Jiffy, Racer Gel, LiquiFlo, TRIMAX, and its Jetter series (Jetter Grip, Jetter Metallic, Jetter Youth, Jetter Classic, JetterAerosoft and JetterAerosoft Gold), into 55,000 stationery shops across India, including 10,000 Reynolds-sponsored retail locations, with new branded storefronts and merchandising. The products’ refreshed packaging focuses on the concept of authenticity, including the new “original” seal.
“Flair is committed to quality and excellence and has a strong distribution network, making it the perfect partner to continue Reynolds’ success in India,” said George Hartel, Asia Regional Leader in Writing at Newell Brands, the parent company of Reynolds. “Flair’s access to a broad array of stationery shop locations and strong route-to-market network of superstockists and distributors will allow Reynolds to continue to grow and thrive in the Indian market, reaching millions of consumers.”
Following the product relaunch and in-store activation, Reynolds and Flair will collaborate to introduce additional innovations in the near future.