Top Story


Home >> Industry Briefing >> Article

Reliance Games launches official mobile game of 'The BFG' movie

Font Size   16
Reliance Games launches official mobile game of 'The BFG' movie

Reliance Games has announced the launch of ‘The BFG Game’, a dream-matching adventure based on the Steven Spielberg movie, due to be released on July 1, 2016.

Fans of ‘The BFG’ get to embark on a journey through spectacular worlds with the BFG and Sophie by mixing dream jars in exciting match-3 puzzles. The game will be available worldwide for free on iPhone, iPad, Android phones and tablets.

Jeff Small, Co-CEO, Amblin Partners, said, “The BFG’ game is a magical, mysterious journey that brings the escapades of our favorite Giant and Sophie’s to life.  Through our valued collaboration with Reliance, we will engage fans of all ages in a unique experience, and we look forward sharing it with them on June 30.”

Amit Khanduja, CEO, Reliance Entertainment – Digital said,“’The BFG Game’ brings dream matching excitement, giant fun and magical worlds to our mobile devices. This immersive match-3 game will take ‘The BFG’ fans to a whole new level of adventure with delightful surprises, amazing 3D animations and fantastic fantasy art.”

Features of The BFG Game include:

·         Magical Levels: Enjoy delightful match-3 quests with surprise rewards.

·         Spectacular Locations: Embark on an amazing adventure with Sophie and the BFG across London, Giant World, the BFG’s Cottage, Copenhagen, Dream Cavern and Giant Country.

·         The BFG’s Special Boosters: Unleash unique boosters like Snozzcumber and Frobscottle to unveil awesome 3D Animations.

·         Play with Friends: Invite Friends to Share Lives, Phizzwizards, fun gifts and brag about your achievements on Facebook.



Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3