IndustryBriefing makes radio advertising simple makes radio advertising simple

Author | exchange4media News Service | Thursday, Apr 10,2014 5:33 PM

A- makes radio advertising simple

releaseMyAd, announced the launch of - a unique online platform that allows businesses to advertise across 24 radio channels in around 86 cities in India.

Businesses today recognize the power & effectiveness of radio as an advertising medium.  Brands having access to leading media buying and creative agencies have successfully leveraged the medium by tailoring their media planning, buying and creative development in tune with customer preferences. Start-ups however are devoid of the same exposure, support and development services due to lower ticket sizes and budget constraints. releaseMyAd helps educate and service these businesses with regards to launching an effective Radio Advertising Campaign.

The platform offers a One-Stop Online Advertising Solution with the best mix of media planning &buying, jingle production &reporting services, tailored uniquely for different business categories. “With, our endeavour remains to effectively service thousands of Businesses aspiring to promote themselves via radio, but lacking the expertise to successfully plan, develop & launch an effective radio campaign,” says SharadLunia, Business Head (Digital) , releaseMyAd.  By logging in, an advertiser can specify his target demographics, choose optimized media plans across stations, provide his ad brief and instantly “Go on Air”.

The platform provides a repository of information for comparing ad rates, programming content to help choose the right station based on one’s target market. It consults businesses on their media planning in terms of the number of ad spots to play per day & their duration to effectively register an impression on their target listeners. Lastly, it assists in developing radio jingles &ads specific to creative briefs to provide a holistic solution towards launching a radio campaign.

The service has been operational in beta over the last few months and has already successfully generated revenues aboveRs 28 lakh, some of the major clients include well known start-ups such as: Knowlarity Communications,,, 3sIndia.

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