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IndustryBriefing Rajkumar Hirani supports MY FM's CSR initiative- 'Ek Payal Khushi'

Rajkumar Hirani supports MY FM's CSR initiative- 'Ek Payal Khushi'

Author | exchange4media News Service | Tuesday, Feb 16,2016 4:14 PM

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Rajkumar Hirani supports MY FM's CSR initiative- 'Ek Payal Khushi'

94.3 MY FM recently concluded the second edition of its CSR initiative ‘EK Pyala Khushi’. The thought behind curating this initiative was to bring a smile on deprived faces.

MY FM associated with more than 100 tea stalls in each city. The month long activity saw more than 2.4 lakhs tea cups donated across all stations. Governors, MLA, Chief Minsters and govt. official of various states and Bollywood celebrities also participated in the activity and donated generously, Chief Minister of Gujarat Anandiben Patel, Chief Minister of Chhattisgarh Raman Singh, Bollywood Director and Producer Rajkumar Hirani to name a few.

Speaking on this initiative Viplove Gupte, Chief Programming Officer, 94.3 MY FM said, “One of the most simple and humble activity MY FM has ever convened, ‘Ek Pyala Khushi’ is something that elegantly prompts you to do the good deed of the day. In all 17 stations of ours, we tied up with key Tea shops across the city.”

He added, “Last year, we started this activity for the first time and donated over 50000 cup of tea to people who needed it. This year we added a small packet of biscuit to the kitty. The response was tremendous. People throng the tea shop to do their good deed of the day. It is simple, heart-warming and the donor can see his gift being availed. It overwhelms us to see the people in need but a small act of charity can help us contribute to their betterment. Now a hot cup of tea and a pack of biscuit is not even a princely sum to donate, however the smile it brings on the face of the people availing this gift is priceless.”

On conclusion of the initiative, Harrish M Bhatia, CEO, MY FM commented, "We at MY FM aim to spread happiness in the lives of everyone we reach out to. This activity was curated to touch people’s lives. The ecstasy to make a difference in someone's life with a small cause is great happiness in its own. We are very happy that our listeners supported us to make this campaign a huge success.”

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