Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Rajasthan Royals teams up with Jaipur Lit Festival

17-January-2013
Font Size   16
Share
Rajasthan Royals teams up with Jaipur Lit Festival

IPL franchise team Rajasthan Royals and the DSC Jaipur Literature Festival have announced a novel partnership for the 2013 edition of the festival, which is scheduled at Jaipur’s Diggi Palace from January 24.

As part of the association, on the eve of the festival, a friendly cricket match will be played between teams comprising reputed authors, Rajasthan Royals management and some of the local players. The ‘Authors XI’ versus ‘Royals Management XI’ match will be held in Jaipur, home to the Royals, on January 23 between 2 pm and 5 pm.

In addition to this, Rajasthan Royals captain Rahul Dravid is part of a session titled ‘Corner of a Distant Playing Field’ and will be in conversation with CNN-IBN’s Rajdeep Sardesai, unravelling the dharma of the game. This session will be conducted at 3.30 pm on Saturday, January 26.

Raghu Iyer, CEO, Rajasthan Royals said, “As a team that epitomises the elegance, royalty and rich heritage of Rajasthan, we are proud and excited to be associated with the DSC Jaipur Literature festival. Other than being a magnificent platform to celebrate the wonderful art of writing, the festival is extraordinary because it is the most prestigious event in the Asia-Pacific region to recognise the works of both national and international writers.”

Rajasthan Royals is also promoting the DSC Jaipur Literature Festival on its digital platforms.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.