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Radio City maintains leadership position in Delhi

20-July-2016
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Radio City maintains leadership position in Delhi

Radio City 91.1FM has maintained the number 2 position in Delhi as per recent RAM rating. The network has maintained its lead in Mumbai and Bangalore for more than 458 weeks now. An increase in market share in National capital demonstrates the imprint and popularity of Radio City in the minds of its listeners.

Speaking of Radio City’s success, EVP & National Head – Programming, Marketing, AudaCITY, Radio City, Kartik Kalla said, “Our efforts at creating localized content with our campaign City Ke Kone Kone Se has been a tremendous success. The RAM ratings are an accolade to our efforts. We have consistently been the No.1 radio station across the nation and with this leadership position in National Capital Region; we strive to be a fore runner in the near future.”

Radio City through its market share of 12.3% and 11.6% in week 26 and 27 respectively was ranked at No.2. Radio Mirchi was placed at No.3 position with a share of 12.0% and 11.4% followed by Radio Nasha with 11.3% and 10.2%, Big FM with 9.4% and 9.8%, Red FM at 9.1% and 9.8%, Oye FM at 5.3% and 5.5%, Hit at 5.0% and 5.3% and Radio One at 2.7% and 2.9%.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.