Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Radio City maintains leadership position in Delhi

20-July-2016
Font Size   16
Share
Radio City maintains leadership position in Delhi

Radio City 91.1FM has maintained the number 2 position in Delhi as per recent RAM rating. The network has maintained its lead in Mumbai and Bangalore for more than 458 weeks now. An increase in market share in National capital demonstrates the imprint and popularity of Radio City in the minds of its listeners.

Speaking of Radio City’s success, EVP & National Head – Programming, Marketing, AudaCITY, Radio City, Kartik Kalla said, “Our efforts at creating localized content with our campaign City Ke Kone Kone Se has been a tremendous success. The RAM ratings are an accolade to our efforts. We have consistently been the No.1 radio station across the nation and with this leadership position in National Capital Region; we strive to be a fore runner in the near future.”

Radio City through its market share of 12.3% and 11.6% in week 26 and 27 respectively was ranked at No.2. Radio Mirchi was placed at No.3 position with a share of 12.0% and 11.4% followed by Radio Nasha with 11.3% and 10.2%, Big FM with 9.4% and 9.8%, Red FM at 9.1% and 9.8%, Oye FM at 5.3% and 5.5%, Hit at 5.0% and 5.3% and Radio One at 2.7% and 2.9%.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems