Radio City 91.1 FM has announced the 3rd edition of Radio City Freedom Awards. Radio City Freedom Awards aims to be grander and extravagant with its 3rd edition with Encompass as the co-partners for the event.
The awards night would be held in the Mumbai in the end February 2016. Radio City Freedom Awards invites entries from Indian artists across the globe in 11 categories viz. Best Hip-Hop Rap Artist, Best Folk Fusion Artist, Best Pop Artist, Best Rock, Best Metal, Best Electronica Artist, Best Video, Best Album Art. ‘Best Young Indie Artist/Band’, ‘Best Indie Collaboration of the year’ and ‘Indie GeniusPerson of the year’.
Speaking on the 3rd edition of Radio City Freedom Awards, Abraham Thomas, CEO Radio City 91.1 FM stated, “Radio City Freedom Awards aims to celebrate the essence of independent music and provide a platform to promote ‘alternate’ music in the country. It fulfils the need gap for recognition in the independent music space. This is a global platform that pits the best of indie musicians against each other & provides an interface between the emerging fresh talent and the stalwarts in the industry. Expect to witness sparklers of talent in the Radio City Freedom Awards this year as well.”
Elaborating further, Rachna Kanwar, Business Head, and Digital Media and New Business - Radio City said, “Radio City Freedom Awards has managed to carve a niche for itself & has become the most awaited recognition amongst the indie fraternity. With the amazing response that we received in the last two editions, the idea is to take it a notch higher this year. In this edition, we go a step further with ‘Music and Beyond’ to showcase the spoken word artists along with the Indie musicians. This will give a huge fillip to our online property, ‘Open Mic’.”
Commenting on the partnership, Roshan Abbas, Managing Director, Encompass said “Radio City and Geometry Global Encompass have been working on the awards for two years! We have decided to take the awards & our relationship to the next level. The awards will reach out to the indie community & not only honour music but go beyond to the spoken words and other genres.”
According to the press release, Radio City Freedom Awards is an open competition that is not restricted to any specific language or region. Participants are free to submit their entries in Assamese, Malayalam, Bengali, Punjabi, Tamil, Odia etc for the competition. Shortlisted entries will be judged by a panel of judges comprising of Luke Kenny, Atul Churamani, Yotam Agam and Nandini Srikar.
Corresponding with the past two editions, this year as well Radio City Freedom Awards will have a 360 degree promotion mix. To reach out to all the aspirants, the promotional campaign will be executed across Print, Radio, Television, Digital, Outdoor and on-ground mediums. The finale event would be telecasted exclusively on NDTV Prime.