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IndustryBriefing Radio City 91.1FM partners with Mumbai Indians fifth time in a row

Radio City 91.1FM partners with Mumbai Indians fifth time in a row

Author | exchange4media News Service | Wednesday, Apr 13,2016 1:02 PM

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Radio City 91.1FM partners with Mumbai Indians fifth time in a row

Radio City 91.1FM has announced its association with Mumbai Indians as the official Radio partner fifth time in a row.

 Commenting on the partnership, Abraham Thomas, CEO, Radio City 91.1FM said, “Radio City runs through the veins of Mumbai City, and who else but Radio City Mumbai would partner with ‘Dil se Indian, Mumbai Indians’! This is our city and our team and we are most passionate with our association with Mumbai Indians.”

 Mumbai Indians have launched the Mumbai Indians app, which would give the team loyalists a 360° view into the team’s IPL2016 journey. The app would give live score updates, exclusive team content, exciting information and trivia about their favorite players and much more. The app is available on iOS and Android devices. The app will also be a window of access to MITV, an exclusive video platform for the team, developed to give followers a fun and light-hearted look at players’ lives on and off the field.

 Basis the ‘Dil Se Indian, Mumbai Indians’ ideology, various on air contests have been planned across shows. The winners would stand a chance to win exclusive Mumbai Indian merchandise and tickets of the matches. 

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