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IndustryBriefing Quasar strengthens social media capability

Quasar strengthens social media capability

Author | Rahul Dubey | Wednesday, Jun 20,2012 7:21 PM

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Quasar strengthens social media capability

Quasar Media has announced the appointment of Ankit Saxena as Social Media Director - West. The move has been taken to strengthen its growing digital and social media portfolio in Mumbai with clients like Colgate Palmolive, Eureka Forbes, JKHC, HDFC Life and several others.

With over five years of experience in online advertising, Saxena joins from Interactive Avenues, where he was responsible for setting up the social media advertising and social media monitoring divisions from scratch. While there, he had delivered successful campaigns for brands like Jet Airways, Toyota, ICICI Prudential, Reliance Life Insurance, FedEx, Kotak, Marriott Hotels and Mahindra Auto. His ‘Boundaries for Books’ campaign for Reliance Life Insurance in association with the NGO Room To Read, won silver at the IDMA 2012 awards in the Best Use of Social Networks - Social Cause category.

Commenting on Saxena’s appointment, Moneka Khurana, Business Director, Quasar (West), said, “We are happy to have an experienced social media domain expert like Ankit on board. We have been looking to fill this position for quite some time now, but were always patient to get only the right person on board. We are extremely committed to provide cutting edge solutions in the digital space and make investments to bring to table expertise in the respective domains for our clients.”

“Our biggest strength is our people who drive Quasar. It’s their skill set and capability that helps us deliver great consumer experience and address our client needs. We welcome Ankit into the Quasar family and look forward to some disruptive and innovative work under his leadership,” said Garuav Nabh, Business Head, Quasar.

Quasar Media is a pan India agency and part of GroupM interaction portfolio. Quasar Media has a 100+ strong team spread in New Delhi, Mumbai and Bangalore, and specialises in providing 360 digital marketing solutions integrating specialised skill sets in creative, media, social, search and mobile.

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