French fashion wear brand Promod has announced its foray into the ecommerce space by launching on fashion ecommerce portal,Myntra. The brand will be available on Myntra in variants across apparel, accessories and footwear categories.
The Promod collection aims to be stylish, trendy and comfortable for modern women to suit their daily requirements. The products will be available on the portal as well as the mobile app and shoppers will be able to choose from over 350 styles from the brand.
The association with Myntra will benefit Promod as it covers a major share of the online fashion retail market and it will help the brand cater to online shoppers. Through this platform, Promod is looking at Rs 10 crore business in the first year. This also counterparts Promod’s aggressive offline strategy and the brand is excited to mark a long association with Myntra.