Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

PromaxBDA Conference & Awards 2017 ends on a high note

23-May-2017
Font Size   16
PromaxBDA Conference & Awards 2017 ends on a high note

PromaxBDA India, which held its 14th edition at Taj Santacruz, Mumbai, celebrated a two-day event with boot camps, workshops, conference and the much-awaited PromaxBDA Awards. Sapangeet Rajwant, VP of Marketing, Viacom18, opened the conference with a special note on the work that PromaxBDA India has been doing of inspiring the ‘creative talent and marketing brain’.

Director of Marketing, ITV Reemah Sakaan enlightened the delegates on her session, ‘Bravery in Branding’. Rob Middleton (Astro) presented World Gold, the top global works presented across all regions and Richard Holman (Holman + Hunt) took everyone on an entertaining journey of great works. The keynote by creative artist, Mr Bingo, shed light on his previous work and his recent book ‘The Hate Mail’.













PromaxBDA 2017 unveiled the MUSE and ISIS awards across 54 categories. The top awards were bagged by Star India, Viacom18, Sony Pictures Network India, and Zee Entertainment covering a large spectrum of celebrated campaigns.

Rajika Mittra, Country Head (India), PromaxBDA said, “It was such a delight to see the audiences embrace new ideas and submit exceptional creative and design work at the awards. Introduction of new categories, specialized workshops at Boot Camps and a fantastic show of international and local speakers at The Masterclass further enhanced the success of the event. It’s extremely encouraging to see the community growing and being inspired – that's what we stand for.”

Rajwant, who inaugurated the masterclass sessions and said, “Viacom18 is glad to be associated with PromaxBDA India since many years now. This alliance has helped us in bringing together a huge spectrum of the broadcast industry on one common platform. PromaxBDA has proved to be a landmark event, which has highlighted new trends and created opportunities along with recognising achievements of industry players.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business