PromaxBDA India, which held its 14th edition at Taj Santacruz, Mumbai, celebrated a two-day event with boot camps, workshops, conference and the much-awaited PromaxBDA Awards. Sapangeet Rajwant, VP of Marketing, Viacom18, opened the conference with a special note on the work that PromaxBDA India has been doing of inspiring the ‘creative talent and marketing brain’.
Director of Marketing, ITV Reemah Sakaan enlightened the delegates on her session, ‘Bravery in Branding’. Rob Middleton (Astro) presented World Gold, the top global works presented across all regions and Richard Holman (Holman + Hunt) took everyone on an entertaining journey of great works. The keynote by creative artist, Mr Bingo, shed light on his previous work and his recent book ‘The Hate Mail’.
PromaxBDA 2017 unveiled the MUSE and ISIS awards across 54 categories. The top awards were bagged by Star India, Viacom18, Sony Pictures Network India, and Zee Entertainment covering a large spectrum of celebrated campaigns.
Rajika Mittra, Country Head (India), PromaxBDA said, “It was such a delight to see the audiences embrace new ideas and submit exceptional creative and design work at the awards. Introduction of new categories, specialized workshops at Boot Camps and a fantastic show of international and local speakers at The Masterclass further enhanced the success of the event. It’s extremely encouraging to see the community growing and being inspired – that's what we stand for.”
Rajwant, who inaugurated the masterclass sessions and said, “Viacom18 is glad to be associated with PromaxBDA India since many years now. This alliance has helped us in bringing together a huge spectrum of the broadcast industry on one common platform. PromaxBDA has proved to be a landmark event, which has highlighted new trends and created opportunities along with recognising achievements of industry players.”