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Premier Futsal, Twitter launch #JustKickIt, a chain of Vine videos

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Premier Futsal, Twitter launch #JustKickIt, a chain of Vine videos

Premier Futsal and Twitter have come together for the inaugural season of the Futsal league to bring new experiences with short-form video and live video for fans and participants.

Starting from the 27 May, futsal enthusiasts can simply follow @PremierFutsalHQ on Twitter and stay in touch with the entire talent hunt process across ten cities through looping six second video profiles of each participant as they demonstrate futsal skills and pass the ball on to the next participant, creating the longest chain of futsal Vine videos in the world.

These videos will be created using the Vine app and will be Tweeted in a single thread on @PremierFutsalHQ using #JustKickIt

In addition to this, the final event of the talent hunt in each city will be broadcast live on Periscope from @PremierFutsalHQ which can be viewed directly within the Tweets of this official account.

Abhinandan Balasubramanian, CEO, Premier Futsal said, “This is the start of a broader partnership with Twitter for Premier Futsal and the talent hunt is a unique opportunity for an Indian footballer to be selected for the inaugural Premier Futsal season and play alongside Futsal World Cup winners. We are thrilled to be the first sports league in India to showcase an entire grass-roots talent hunt through Twitter, Vine and Periscope so fans and participants across the country can easily follow along with their phones.”

Aneesh Madani, Head of Sports Partnerships, Twitter India, said, “Over the past three years, Twitter has laid the foundation to provide more for the fan in partnership with new sports leagues. There has been a 400% growth in video consumption across Twitter, Vine and Periscope over the past one year and it’s great to see Premier Futsal commit to engaging a global, mobile fan base through their innovative use of video with our platforms for the talent hunt.”

Launchpad, the nationwide talent hunt program of Premier Futsal kicking off on May 27 in Mumbai, will identify the top 40 futsallers from eight franchise cities namely – Mumbai, Goa, Cochin, Chennai, Bangalore, Kolkata, Hyderabad and New Delhi. The chosen Indian youngsters will be drafted into the teams of their respective cities.  The talent hunt which concludes on June 21st in Delhi, is open to any applicants between 18 to 24 years of age. Aspiring futsallers can register for the talent hunt online through Premier Futsal’s official website or on the spot at select sports clubs and colleges across the eight cities.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.