Network18’s hyper-local news portal in vernacular languages, Pradesh18.com, has crossed 10 million unique users last month as per Google Analytics. Pradesh18.com is a digital destination that focuses on state-wise news in various regional languages like Hindi, Bengali, Gujarati, Urdu. More languages are to be added such as Kannada, Tamil and Malayalam.
The primary growth of Pradesh18.com has come from its Hindi language portal. Complementary to major growth coming from mobile medium, 74 per cent of its audience are young readers below the age of 34 while 26 per cent are above the age of 40. Though the audience is fairly dominated by males but female share is growing and is at 17 per cent as per October numbers.
Manish Maheshwari, CEO, Network18 Digital attributes the success of Pradesh18.com to the product’s unique & single minded proposition to cater to the news & happenings of reader’s locality, district, city and state. He said, “Pradesh18.com is a platform to provide news at district level to its readers & in the language in which one prefers. We aspire to cover India inch by inch. igital growth will come from vernacular languages and through mobile medium and Pradesh18.com is uniquely poised to benefit from both these factors.”