In the recently conducted Global Mobile App Summit (GMASA’16), PayTunes won the Best App award in the Entertainment category. PayTunes won this award by being selected over other entrants like Voot, TVFPlay, Earn Talktime etc. The awards Jury and Speakers comprised of eminent personalities from the Mobile domain.
Divya Pratap Singh, CEO and CoFounder, PayTunes said that the team at PayTunes is extremely motivated after winning this award. The recognition at such forums keep the enthusiasm going. PayTunes is an Advertising platform where users who have installed the PayTunes Android app get to hear audio jingles/advertisements from different brands as ringtone of their mobile phones. Users earn reward points for listening to these advertisements which they can redeem for participating in contests where they can win exciting rewards like smartphones, free recharges, goodies and gift hampers etc. This is a unique platform for advertisers which let them reach their potential audience on mobile in an AudioVisual manner
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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