Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Paytm spreads its O2O reach with same day delivery

29-June-2016
Font Size   16
Share
Paytm spreads its O2O reach with same day delivery

Taking its online to offline program steps ahead, Paytm has announced to offer same day delivery on products in 20 cities. The company has begun with the deliveries with locally based commerce and will further add more categories to it.

Currently, the same day delivery is available on large appliances, mobiles and is already active on the platform. Over INR 20 crore worth of orders in a month are shipped the same day to the customers. 

Sellers themselves provide the delivery and installation service while Paytm enables them by training on how to manage online customer expectations and experience.

Paytm is aiming to add 10,000 more sellers in 50 top cities to spread the reach of O2O commerce further.

Sudhanshu Gupta, Vice President - Paytm said, “Paytm is the pioneer of O2O and with same day delivery and installation managed by sellers being added to the arsenal we are able to cover a critical category of large appliances which cannot be shipped by traditional warehousing models.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

We list a few important stories that you may have missed in the week gone by

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl