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IndustryBriefing Patrika to launch its annual shopping extravaganza, Shopper's Republic of India

Patrika to launch its annual shopping extravaganza, Shopper's Republic of India

Author | exchange4media News Service | Wednesday, Aug 30,2017 4:46 PM

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Patrika to launch its annual shopping extravaganza, Shopper's Republic of India
Patrika Group, one of country's leading media conglomerates, is all set to kick-start a bigger and better version of its annual shopping extravaganza. Earlier known as Jaipur Shopping Festival (JSF), the event is now rolled out in an all new format – Shoppers' Republic of India (SRI). The sixth edition of SRI will be held for more than 40 days from September 21 to October 31, 2017. With fresh enterprises, mind-blowing offers, exciting prizes and amazing gifts, SRI 2017 assures this Diwali to be filled with surprises.
 
Owning to the grand success of the event in its first five editions, SRI has now become an annual entity. The huge popularity of this fest has encouraged the group to spread its footprint in 16 cities across four states – Rajasthan, Madhya Pradesh, Chhattisgarh and Delhi. This year, SRI will be organized in Jaipur, Jodhpur, Udaipur, Kota, Bhilwara, Pali, Alwar, Bikaner, Shri Ganganagr, Indore, Bhopal, Jabalpur, Gwalior, Chhindwara, Bhillai, Delhi, Gurgoan and Noida.
 
The current edition of the event will be the biggest so far in its six-year history with over 15,000 retailers partnering with SRI across 16 cities. Decoration of the city, which has been one of the most exciting parts of the event, will now be taken forward to as many as 90 markets, where SRI special gates and kiosks will be set up. This year, a number of exciting events in multiple categories such as music, dance, tourism, culture etc. will be organized where several popular celebrities will take part to amplify the festive delight among shoppers visiting the city during this fest.
 
Raffle Concept
 
Like each year, prizes worth crores of rupees can be earned in multiple categories through a unique raffle plan. SRI campaign highlights these Raffle partners through various promotional activities to generate footfall at their stores.
 
Raffle Partners
 
The shopping festival connects the retailers with the customers through this Raffle Coupon. The end customers who have this raffle coupon are eligible to take part in the Lucky Draw. Retailers/Food Joints/Market associations who buy these Raffle Coupons from the Patrika Group become their Raffle Partners. The coupons are exclusively available at their outlets and that is what differentiates them from other retailers of the city. The Raffle partners extend this coupon to their customers on every purchase of Rs 1000 (in case of Apparels/Dining/Home Décor & Furnishings and other small ticket items) and Rs 5000 (in case of Jewellery /Electronics /Furniture/ Automobiles and other big ticket items).
 

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