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IndustryBriefing Patrika Group re-engineers the biggest newspaper revamp in its history

Patrika Group re-engineers the biggest newspaper revamp in its history

Author | exchange4media News Service | Wednesday, Jul 06,2016 8:50 AM

Patrika Group re-engineers the biggest newspaper revamp in its history

Patrika Group - one of the most respected media groups in the country, is executing the largest ever makeover of its dailies ‘Rajasthan Patrika’ & ‘Patrika’. This revamp will completely transform the look and feel of the newspaper, giving it a brand-new appearance. The makeover exercise represents the seriousness it attaches to the opinion of its valued readers. While executing the revamp exercise, the group has kept in mind the interest of its 12.5 million readers and ensured that its hardcore editorial values and identity are not compromised.

This re-engineering exercise was conducted after a large scale reader survey (over 1.5 lac readers) across India. Readers from all walks of life, namely students, women, professionals, Industrialists, marketeers, self-employed and senior citizens were interviewed to seek their opinion and feedback on their favorite daily. This has helped the group to get a deep insight of their reading interest, knowledge requirements, habits and changing needs. Based on the survey outcome, changes have been brought about in terms of introduction of new sections, fresh color theme, contemporary design and layout, pictorial representations and so on. A new font type has specially been developed to offer the readers a better readability and visualization.

While making these changes, a considerable attention was given to the opinion of its growing young readers, which has resulted in the newspaper adopting a fresh youthful design theme to engage with the youth. Similarly, a variety of women centric content and features have been introduced keeping in mind its ever increasing women readers. The analytical approach and quest for knowledge has been met, with various properties on different pages.

Established in year 1956, the Patrika group has its presence in 8 states and has 37 print centers. With a vast network of more than 8500 agents, the group looks forward to a speedy expansion in other regions of the country in the coming years.

As per the IRS 2014, Patrika group is the No. 1 newspaper in Rajasthan+ Madhya Pradesh + Chhattisgarh with a readership base of more than 1.25 crore readers, which is 18.94% more  than its nearest competitor.

The group has a huge digital foray offering over 100 million page views and 15.6 mn Unique visitors.

Currently ‘Radio Tadka’, the group’s FM station operates from 4 locations, namely Jaipur, Udaipur, Kota & Raipur and 14 more are in the offing.

The group has 350+ outdoor assets catering to varied Out of Home advertising requirements in Rajasthan.

Patrika group conducts 140+ ground events and activations every year. 

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