Penguin Random House in association with Patrika Group – JSF released Pandeymonium: Piyush Pandey on Advertising, on October 31 in Jaipur.
Vasundhara Raje, Chief Minister of Rajasthan, graced the occasion and launched the book.
She also participated in a panel discussion with Piyush Pandey and Shubhranshu Singh both of whom belong to Jaipur, and discussed the common threads between politics and advertising and marketing. They also discussed topics like team power, use of creativity in real life situations, importance of failures in life, the hand of God and many other relevant topics, with a lot of anecdotes from their personal and professional lives.
In Pandeymonium, Pandey talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures, and lessons in advertising in particular and life in general.
Piyush Pandey is the Executive Chairman and Creative Director for Ogilvy & Mather India and South Asia, and the winner of over 800 awards for advertising. Born and raised in Jaipur, Pandey did his schooling from St. Xavier’s School, and obtained his master’s from St. Stephen’s College, Delhi. He is passionate about cricket, having played in the Ranji Trophy, representing Rajasthan. His first job was as a tea taster, before he joined Ogilvy in 1982 as trainee account executive.
Pandey has been named The Most Influential Man in Indian Advertising ten years in a row by the Economic Times.
Bharat Puri, Managing Director, Pidilite Industries said, “This book is vintage Piyush – passionate, straight from the heart and a tell-it-like-it-is account of the many experiences and myriad influences that have shaped the career and life of Indian advertising’s Man of the Match for over two decades.”
Kishore Biyani, CEO, Future Group added, “Piyush is full of creative energy, ideas and humour, and this is what is reflected in Pandeymonium. A must-read for people in the consumption and advertising space to learn what desi communication means and how effective it is.”