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IndustryBriefing Panasonic introduces 'The Greatest Sales Time Offer' to boost sales

Panasonic introduces 'The Greatest Sales Time Offer' to boost sales

Author | exchange4media News Service | Monday, Jun 05,2017 3:59 PM

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Panasonic introduces 'The Greatest Sales Time Offer' to boost sales

With an aim to boost sales and provide an advantage to customers at Panasonic brand shops, Panasonic India on Monday introduced a special consumer promotion offer, ‘The Greatest sales Times Offer’.

The offer, aimed at Panasonic loyalists and prospective customers, will provide assured gifts on a minimum purchase of Rs. 10,000. The offer is valid from 1st June to 30th June 2017 (both days inclusive) on the purchase of Panasonic LED TV, Home Theatre, Refrigerator, Washing Machine, Microwave, Air Conditioner, Water Purifier, Air Purifier, Beauty Care Range, Vacuum Cleaners and Steam Irons at Panasonic outlets only.

The company has created offer slabs from Rs. 10,000 to Rs. 80,000 and above. Any customer buying Panasonic products (single/multiple) is eligible to get the following offers and assured gifts:

  • On Total Purchase Price of Products with Minimum Invoice Value of Rs. 10,000 and not exceeding Rs. 19,999, customer will be eligible to get 1 Unit Bonita Micro wonder Microwave Safe Bowl Set of 3 worth Rs. 995.
  • On Total Purchase Price of Products with Minimum Invoice Value of Rs. 20,000 and not exceeding Rs. 29,999, customer will be eligible to get 1 Unit Portico Best Seller Bed Sheet worth Rs. 1999.
  • On Total Purchase Price of Products with Minimum Invoice Value of Rs. 30,000 and not exceeding Rs. 39,999, customer will be eligible to get 1 Unit United 3 in 1 Cooker (5l) worth Rs. 2999.
  • On Total Purchase Price of Products with Minimum Invoice Value of Rs. 40,000 and not exceeding Rs. 49,999, customer will be eligible to get 1 Unit ALDA CC Cookware 7 Pcs Set worth Rs. 3990.
  • On Total Purchase Price of Products with Minimum Invoice Value of Rs. 50,000 and not exceeding Rs. 59,999, customer will be eligible to get 1 Unit Portico Bed in Bag 4 Pcs (Bed Linen, Pillow Covers & Comforter) worth Rs. 5495.

Talking about the offer, Amitabh Reu, Head - Exclusive Channel & Corporate Sales, Panasonic India said, “As per a recent survey, about 85% of consumers prefer to shop in stores because they like to touch and feel products before they make a purchase decision. Consumers also value face-to-face interactions with store associates. Therefore, with this offer, we wanted our customers to get an extra advantage on shopping in our brand stores.”

He added, “We are always delighted to launch such promotional offers for our customers. This allows the brand to carry forward its philosophy for celebrations through Panasonic brand stores. With this offer, Panasonic aims to boost the sales before the roll-out of GST slabs and pass on the advantage to the end customer.”

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