P Mark front runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’.
In the latest TVC, the brand redefines the food aroma while cooking. It shows how a traditional music protagonist played by Boman Irani gets carried away by the aroma of food cooked in P Mark mustard oil.
Speaking about the new campaign Vivek Puri, MD, Puri Oil Mills said, “P Mark Mustard Oil comes with a heritage and a goodwill especially across North India. Our aim is to offer our customers a premium and authentic cooking oil that is being used in their house by their grandmother and mother. The generation today is very conscious of what they eat. There is no better oil than Mustard oil when it comes to Indian cooking. Not only cooking, Mustard oil is also one of the most effective oil if used as a medicine as proved by Ayurvedic experts. This TVC is very special for us as KayozeIrani, Boman’s son has directed Boman. It strengthens our belief that cooking habits are passed from one generation other.”
Puri added, “Also our decision to have Boman as our brand ambassador has proved to be one of the best decisions as no one can define our brand better than him.”
Irani said, I am very proud to be associated with a brand like Puri Oil Mills Limited. It is a brand which has a legacy of last three generations. I have grown up listening to my grandmother say that love that comes straight from heart makes food tastier and when it comes to the heart I only trust P Mark Mustard Oil.”
Scheduled to air across leading second week of October 2016, the ad campaign is conceptualised and directed by Kayoze Irani and production house is White Script. The campaign will roll out across cities in a combination of print and TV commercials, outdoor innovation for mall advertising and will also exhibit the use of new media and interactive sampling.
You can watch the TVC here: