Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Oxigen Wallet's 'Play The Host' –Season 2 returns with 'Oxigen Black Caps'

13-September-2016
Font Size   16
Share
Oxigen Wallet's 'Play The Host' –Season 2 returns with 'Oxigen Black Caps'

Oxigen Wallet is launching Season 2 of their successful annual marketing property ‘Play The Host’, which will run from 9 September – 9 October 2016. This year, Oxigen has planned the campaign with the New Zealand Cricket Team Black Caps who will now be called as Oxigen Black Caps for their India tour, playing test and one day series.

Keeping at core, the great Indian hospitality tradition of ‘Athiti Devo Bhava’ as the central theme, ‘Play The Host’ season 2 commercials will see ‘Wikki’, a colorful animated bird with Punjabi accent, giving lessons to the New Zealand cricket players, in 4 parts – food, emotions, respect, gifts – the desi way. The players including Ross Taylor, Martin Guptill, Kane Williamson, Corey Anderson, Tim Southee, Trent Boult, Mitchell Santner and Mitchell McClenaghan, will be taught by WikkiPaaji, how to play the perfect guest while visiting India. Oxigen will be rolling out this unique campaign across digital media and Cinema, including YouTube, Facebook and Twitter, as well as prominent partner ecommerce, entertainment, travel and coupon sites like flipkart (audience network), msn, Cricinfo, Hotstar, Gaana, Hungama, saavn, ixigo, happytrips, bookmyshow, coupondunia.in, cashkaro.com, groupon.com, coupons.com etc. The users can also avail exciting offers from Oxigen Wallet partners like Zomato, Yatra, Goibibo, Hungama, Jabong, Swiggy etc. 

Commenting on the launch of season 2, Ankur Saxena, CEO, Oxigen Wallet said, “Buoyed by the success of the Play The Host Season 1 with South Africa Proteas T20 team squad, we are happy to announce continuation of the campaign in the second successive year with the New Zealand Cricket team, Oxigen Black Caps. Through this campaign we want to give one more reason to the youth of this country to rejoice the festive period by hosting some of the best cricket players from New Zealand. As we focus on enriching the consumer experience and engagement, we expect Play The Host Season 2 to deliver good results for Oxigen Wallet.”

Expressing his excitement on the announcement of the campaign, James Wear, General Manager of Commercial at New Zealand Cricket said, “Cricket in India is followed like a religion. India has always shown tremendous hospitality towards us and we look forward to have an amazing experience on this tour. We’re proud to have an association with Oxigen and their ‘Play the Host’ campaign over the coming weeks, which will see the Indian public to get to know our players better while here. It’s an exciting tour for all those involved."

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.