On its 10th anniversary, India's electronic music brand Sunburn is looking at creating an array of experiences that would not only give dance music enthusiasts memories that last a lifetime but also redefine the way entertainment and live music is consumed in the country. Close to 110 crores have been invested in Sunburn calendar FY 17, that owns 90% of the festival IP market share. The brand aims to grow by 30% every year with an agenda to expand in markets including Asia, Middle East, South Africa, Eastern Europe and South America.
Karan Singh, CEO Sunburn states, “We have grown by 25% this year. From a 120 crore property with 8,00,000 on ground attendance at Sunburn 9 to an estimated 155 crore property with on ground attendance crossing 1.2 million at Sunburn.”
One of the world's biggest music festival Sunburn 10 is all set to take the dance music experience to the next level with its’ 10th anniversary celebrations at Sunburn Hills, Kesnand, Pune from the 28th December to 31st December 2016.
Handpicked are some of the key things to watch out for this year.
Anthem - World No. 12 KSHMR has created the anthem for Sunburn 10. What’s more he’s headlining the grand finale of the festival on December 31st. This is the first time Sunburn will be extending its dates to cover the New Year’s Eve and that’s one more reason for people to unwind at Sunburn this year.
The official anthem for Sunburn 10 will be digitally released on 26th December. The preview of the anthem can be watched here:
Venue – The spanking new venue is a privately owned 90-acre land at Kesnandtucked away on the Pune-Ahmednagar highway. Not only is it nestled amidst nature but also it is perched over a hilltop overlooking the breathtaking city of Pune. A 30-minute ride from the main city, the venue will provide a pollution free climate and make the winters seem more enjoyable. Known for its student population, Sunburn 10 is expected to have a lot of local and expat participation.
Theme - This year Sunburn is inspired by nature, so don’t be surprised to find a décor with a lot of greens and elements that will transcend you to another world.
Music – Expect 150 + artists including global top grossers like Axwell Ingrosso, Armin van Buuren, Dimitri Vegas Like Mike, KSHMR, Afrojack and Krewella, Bass Jackers, Marnik, Tom Swoon, Haywyre, Dannic,Pegboard Nerds, Christian Smith, Lucas and Steveand homegrown artists like Nucleya, Arjun Vagale, Shaan, Zaeden, Anish Sood, DJ SA, Sound Avatar, Joshi, Priyanjana and many more. For the 1st time ever in India Sunburn will be introducing a new genre of music called the Hardstyle with artists like Angerfist and Miss K8. Other genres would include house, commercial, trance, deep house, psychedelic, trap, hardstyle, techno, progressive house, electronica, dubstep, drum and bass and 300 hours of non-stop music
Stages – There are 5 stages this year with some interesting labels like District 808, Gionee, Monstercat,Ray Ban, Shaan & Friends,Soma Project, and Vinyl Ambulance. What’s more the main stage will be build with recycled materials the exquisite ever seen in the world.
Food Courts – Withover 30+ food stalls around the venue to cater to diverse taste buds apart from an A-La-Carte restaurant, festival attendees can avail pre-booked meals. Also expect a hassle free experience at bars and food outletsgiven they would run on RFID cards enabling a 360-degree cashless experience.
Flea Markets – From handicrafts to artifacts from around the globe, festival attendees can indulge in some retail therapy across the 30 eclectic stalls
Fan Village: Watch out for meet and greet contests to win a chance to enter the largest Artist Village in Asia and meet your favorite DJs!
Adventure – There’s something in store for all kinds of adventure junkies from volleyball to bungee jumping to Ferris wheel rides to mechanical bull to rock and wall climbing to zipline and more
Camping - Sunburn Hills boasts of one of India’s largest campsites that will give every camper a true festival vibe complete with activity zone comprising archery, badminton, board games, card games, paintball, human slingshot, chill out zones with recliner beds and sheesha, workshop areas with experts, open air theatre, karaoke sessions over evening bonfires and barbeque. Campout packages will be live on partner website www.cleartrip.com. From 2 people to 4 person tents fully furnished with linen and lighting, festival attendees will be spoilt with choice.
Afterparties- Apart from the main festival that adheres to the 10pm deadline, there are massive after parties on all 4days at multiple venues in Pune and EB phase 1 GA and VIP ticket holders get free access to these parties. Afterparties will be held at Blue Frog Pune, Miami, House of Medici, Stone water grill and Oak Lounge
Concessions- Festival attendees can avail discounted services and customized packages from Cleartrip.com and Ola for discounted deals. As the economy is battling out demonetization, festival attendees can avail the ultimate cashless experience with the tech-equipped Sunburn Smart Band, which will allow them to avail entry into the festival zone, purchase F&B and merchandise at the festival without the hassles of credit cards or cash
So what are you waiting for? Hurry up and block your tickets as the GA tickets are live with tickets starting at Rs 2000 and Rs 7750/-for a 4 day season pass and VIP at Rs 4000 for single day and Rs 13,500/- onwards for a season pass. Log on to bookmyshow.com before the ticketsare sold out. International fans can book their tickets on viagogo.com. Gates open 1pm onwards.
Sunburn 10 co-presented by Renault and Gionee smart phone in partnership with Kingfisher packaged drinking water, Smirnoff experience…party intelligently, Ola and styled by FBB, Ray Ban, Skybags, Spice Jet and cleartrip local
Sunburn 10 is supported by media partner including PVR, Radio Mirchi, CashUrDrive and 9XO.
Quick Sunburn Trivia
· Sunburn has executed over 400 events across India over 10 years with an unbeatable track record of more than 2 million fan attendance
Sunburn has incorporated top of the line brand associations including Renault, Gionee, Micromax, Hero, Ray-Ban, Ola, Gillete, Smirnoff, Budweiser, Airtel, SpiceJet and many more.
Sunburn has hosted over 1000 artists including some of the most adept artists including Dimitri Vegas and Like Mike, Carl Cox, Axwell, Swedish House Mafia, Tiesto, Avicii, Hardwell, Martin Garrix, Deadmau5, Armin van Buuren, David Guetta, Afrojack and Nicky Romero, Kygo, Seth Troxler, .
Sunburn’s first event was held at Candolim Goa and saw a crowd of 2,000 people
Since the past 5 years Sunburn attracts a crowd ranging from 2-3 lacs every year
Sunburn has created multiple IPs under the umbrella brand – Sunburn Festival, Sunburn Arena, Sunburn Reload, Sunburn Campus, Sunburn on Air
IMS APAC Business Report 2014 classified Sunburn as big as Tomorrowland and Ultra Miami
The Sunburn story has been scripted in the book titled Sunburn authored by Shailendra Singh
25% of the festival traffic at Sunburn is international with maximum representation from UK, Australia, UAE, Srilanka
Sunburn has made its presence felt overseas in countries like Srilanka, Dubai.
Sunburn has given homegrown talent like DJ Shaan, Lost Stories, Anish Sood, a huge impetus in the EDM fraternity.