Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Over 5000 runners participate in Lokmat Aurangabad Marathon

12-December-2016
Font Size   16
Over 5000 runners participate in Lokmat Aurangabad Marathon

Lokmat newspaper recently organised one of Marathwada’s biggest marathons in Aurangabad. Kavita Raut, National Long Distance Runner and Common Wealth, Asiad Champion and Amitesh Kumar, Commissioner of Police, Aurangabad flagged off the marathon with over 5000 runners.

A Health & Fitness Expo was also conducted on December 10 for the participating marathon runners.

Commenting on the occasion, Karan Darda, Executive Director, Lokmat Media, said, “We are delighted to initiate Marathwada’s biggest marathon in the tourist capital of Aurangabad. This kind of initiative helps us connect with our readers. The build-up of last four months has created a platform of celebration in Aurangabad and it was delightful to see the city come together on a December morning. With international and national runners, it promises to be a practice ground for the Mumbai Marathon in January. ”

The run consisted of 21 km – Half Marathon, 10 km – Power Run, 5 km – Fun Run and 3 km - Family Run covering the scenic and heritage locations of Aurangabad.

Lokmat Aurangabad Marathon was supported by the following partners: Jio, Ola, Jet Airways, Red FM, Aurangabad Police and Aurangabad Municipal Corporation, Ajmera Builder, Wockhardt Life Wins, Saffron Landmarks, MK Constructions and YOU TOO CAN RUN, CIIGMA Hospital, Sunrich Aqua, iSense, KREAMNKRUNCH, Windsor Castle, AURANGABAD BLACK BUCKS and GET GOING, and Abhishek Advertising. 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business