The third Olive Crown Awards would be presented in March 2013 in Mumbai. Announcing this, newly elected President of the India Chapter of the International Advertising Association (IAA) Srinivasan Swamy said that the Awards, which were launched at the GoaFest in 2011, had been scaled up and held in Mumbai in March 2012. “There has been widespread acceptance for these awards,” he said, and added, “corporates see the green message as a key differentiator in a competitive environment.”
Swamy further added, “I am pleased to confirm that 9X Media would be our principal sponsor once again. This is a measure of the success of this award and the commitment of the sponsor.”
Pradeep Guha, CEO, 9X Media said, “The Olive Crown awards are not just a salute to creativity in the green space, they are a measure of the advertising industry’s seriousness to get the green message on top of the strategic agenda. We are happy with the way the awards were conducted last year, and our association with Olive Crown mirrors our own commitment to the social space.”
The Olive Crown Awards are for creative excellence in communicating sustainability – communication that projected advertisers’ activities in any area that saved energy, contributed to a cleaner environment or positioned them as custodians of Brand Earth. Advertising appearing in the calendar year 2012 would be eligible to enter.
The Call for Entries would go out on January 1 2013. There would be no entry fee.