News18.com has surpassed top media brands in the country to emerge as one of the highly engaged digital news platforms in India. News18.com’s website stands ahead of news media platforms like [M](U) and TheHindu.com and [M](U) Indianexpress.com on attaining a total of 3.7 monthly average visits per visitor.
The site leads the charts in engaging visitors for an average of 1.7 minutes per page ahead of news media platforms like [M](U) The Times of India sites, [M](U) NDTV.com* and [M](U) Indianexpress.com. These figures from the latest May 2017 comScore MMX Desktop India report show the strong audience affinity towards content covered on News18.com. News18.com has already crossed 50 million Unique Visitors (UVs) in the month of June’17 as per Google Analytics (GA).
In addition to exclusive news content, in-depth analysis and minute-to-minute coverage of key events from across the globe, News18.com is also recognised for its offerings like CricketNext and Compare India. CricketNext provides the latest updates from the world of cricket, while Compare India educates and informs audience about consumer gadgets in the market.
As per May 2017 comScore MMX Desktop India report, CricketNext ranks No. 3 in the Sports category with 1.446 mn Unique Visitors. Apart from this, the cricket destination across web and app was successful in keeping the cricket aficionados glued during the entire Champions Trophy series. CricketNext hit 3.9 million UV’s as per GA in a single day during the India-Pakistan final match of ICC Champions Trophy 2017.
Speaking on the success of the platform, Praveen S Thampi, Editor of News18.com, said, “We have tried to steer clear of the crowd, sticking close to what really matters: News. And the efforts are paying off. The latest growth numbers encourage us to deepen our focus on unique content categories and newer initiatives planned for audiences across demographics. In the last one year, we have done news breaks, interviews, interactives and reviews that have set industry benchmarks. There are many more exciting projects from the News18.com stable that you will see in the coming months.”