Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

News Nation launches outdoor campaign to mark 3 years of its launch

07-March-2016
Font Size   16
Share
News Nation launches outdoor campaign to mark 3 years of its launch

News Nation has completed three years of its launch recently. During these three years News Nation has become a formidable name to reckon with in the Hindi News genre. As a part of its branding strategy News Nation has embarked on a nationwide outdoor advertisement campaign. The first leg of the campaign started in Delhi from 27th Feb'16.

The campaign is spread across all crucial locations in Delhi like Indira Gandhi International Airport (arrival and departure), various Bus Queue Shelters, Metro Pillars, Standard billboards, Digital screens at airport etc. Since the launch of our campaign we have received massive response from people in terms of brand recall.

Abhay Ojha – Executive Vice President – Sales & Marketing, News Nation said “The Outdoor campaign launched in Delhi imprints the fact that News Nation has outranked established News channel and has proved stratospheric success. We thank our viewers for their loyalty towards the brand and acknowledging the dynamic content we offer”.

The campaign will continue in Delhi for a couple of months.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems