Top Story


Home >> Industry Briefing >> Article

New show on &TV from Feb 6

Font Size   16
New show on &TV from Feb 6

&TV is bringing out a new fiction television series, Ek Vivah Aisa Bhi. The show, that explores the relationship between a 24-year-old and her two mothers-in-law post re-marriage, premieres February 6. It will air Monday-Friday at 7.30 pm, on &TV. The show has actors Sonali Nikam, Abhishek Malik, Tassnim Sheikh, and Himani Shivpuri in pivotal roles.

Set against the backdrop of Indore, Ek Vivah Aisa Bhi follows the story of the young Suman Parmar (Sonali Nikam) who lives with her mother-in-law (Himani Shivpuri), two younger sisters-in-law and a four-year-old son. Upon her mother-in-law’s insistence and in a bid to support the family after her husband’s death, Suman pursues her MBA and is juggling home, responsibilities, and college when she receives a marriage proposal from her classmate Ranveer Mittal (Abhishek Malik). The show traces her journey here onward.

Produced by Nivedita Basu’s The House of Originals, the ensemble cast also includes names such as Rupin Pahwa, Sneha Gupta, and Latika Gill in key roles.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.