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IndustryBriefing NDTV Prime launches 'The Real Deal' show on social entrepreneurship

NDTV Prime launches 'The Real Deal' show on social entrepreneurship

Author | exchange4media News Service | Monday, Mar 21,2016 3:22 PM

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NDTV Prime launches 'The Real Deal' show on social entrepreneurship

NDTV Prime has launched ‘The Real Deal’, a television show and 360 degree media property on impact investing and social entrepreneurship. The show will premiere on March 24, 2016 and will be aired every Friday at 9 pm, March 25 onwards.

 From waste managers, skills development, financial and meal visionaries to farmers and healthcare managers, the contestants will fight it out in a set of innovative challenges that will test skills required to be a social entrepreneur. These include empathy, resilience, resourcefulness, ethics, partnering, leadership, selling, bartering, and networking.

 The Real Deal will find, feature and fund the country's best social entrepreneurs by bringing them face to face with potential impact investors in a 10-episode reality game format, bringing together two of the hottest and biggest issues, social change and entrepreneurship. 

 Judging these social entrepreneurs are Amar Singh, CEO Founder Clove Dental; Audrey Selian, Director, Artha Initiative; Jayesh Parekh, Managing Partner at Jungle Ventures; Radha Kapoor, Founder and Director of the Indian School of Design and Innovation; and Kartik Desai, Principal, Asha Impact. The jury will be the impact investors on the show.

 The contestants will be coached by Aditi Shrivastava, Head, Intellecap Impact Investment Network and Deborah Keller, Manager, Artha Initiative.

 Hosted by Shikha Uberoi, a former ace tennis player and now co-founder of Indi.com India, The Real Deal launches on 25th March and will air on NDTV Prime every Friday at 9pm. Shikha is also the Creator and Executive Producer of the show.

Uberoi, show host, creator and Executive Producer of the show said, “Social change and mainstream entertainment should not be mutually exclusive. What better way to debut with The Real Deal which brings together two of India’s hottest issues, social change and entrepreneurship. I wanted to create an active and dynamic show which got right to the solutions versus groaning about problems hence, real solutions. In order for India to reach her potential our brilliant social entrepreneurs need to reach theirs and for that they need investment with real money. This show is about struggle and triumph and winning the ultimate deal which not only benefits a single entrepreneur and their enterprise but potentially, the entire country hence, The Real Deal!”

The show will also see actor and Social Entrepreneur Kunal Kapoor as an expert revealing some facts and figures towards the end of each episode. 

 Announcing the show, Shruti Verma Singh, Head, Channel Strategy and Brand, NDTV Prime said “2016 promises to be the year of the Social Unicorn! These "for profit" social enterprises also work towards long term social impact. NDTV Prime is proud to have incubated and given form to an idea that celebrates promotes and puts social entrepreneurs on the same platform with powerful Investors. THE REAL DEAL is a game changer!”

 Amar Singh, Founder Clove Dental being one of the judges said, “India needs more entrepreneurs who build sustainable businesses in the social sector - who do good by doing good. Watch the Real Deal on NDTV.”

 Commenting on the show, Jayesh Parekh, Managing Partner at Jungle Ventures said, “It is high time angel investors take a closer look at social impact investing - watch The Real Deal on NDTV Prime.” 

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