NDTV has been named India's most trusted media brand across all media categories (which include newspapers, television, radio and the Internet) based on Trust Research Advisory's Brand Trust Report (BTR), India Study 2015. This is the second year running when NDTV has won this position.
Meanwhile, LG has been ranked as India’s Most Trusted brand in the study this year. The brand was ranked 4th in BTR 2014, 10th in BTR 2013, 3rd in BTR 2012 and 4th in BTR 2011, showing a consistent trust legacy. Samsung Mobiles is ranked India’s 2nd Most Trusted Brand, up 377 ranks over the previous year. Sony is the 3rd Most Trusted, followed by Tata ranked 4th (both are down one rank from last year) and Nokia is ranked 5th, maintaining its rank of last year. India’s 6th Most Trusted Brand is Bajaj, which has gained forty ranks over 2014 and Honda is ranked 7th Most Trusted, gaining one rank over last year. Dell is India’s 8th Most Trusted Brand, rising 46 ranks over the previous year, Godrej is India’s 9th Most Trusted (up seven ranks over 2014) and Hewlett Packard is the 10th Most Trusted in 2015.
The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). The report is launched annually by TRA, a company of the Comniscient Group.
This year’s study involved 13,000 hours of fieldwork covering 2,373 consumer-influencers across 16 cities in India and generated 5 million datapoints and 19,000 unique brands from which the top 1,000 brands have been listed in this year’s report.
N Chandramouli, CEO, TRA, said, “LG being India’s Most Trusted brand in 2015 is a result of the brand’s tireless focus on providing consumer value. Further, they have understood the Indian mindset very well and have connected to the consumers.”
The shortlisted 1000 brands were listed in 270 categories. The categories with the maximum brands were Food & Beverage, represented by 185 brands, FMCG, represented by 150 brands, Autombobile, represented by 67 brands and Personal Accessories, represented by 59 brands.
Some of the other important category leaders in Brand Trust are LIC (BFSI), IIT (Education), Hindustan Petroleum (Energy), Colgate (FMCG), Amul (F&B), Dabur (Healthcare), Amazon (Internet), Hawkins (Kitchenware), Asian Paints (Manufacturing), Bata (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Air India (Transportation).