Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

National Geographic documentary to showcase extreme engineering feat

03-February-2017
Font Size   16
Share
National Geographic documentary to showcase extreme engineering feat

National Geographic is all set to bring forth a significant and inspiring story of an extreme engineering feat, a coming together of human resilience and triumph of technology to make the unimaginable—possible. The exclusive documentary titledExtreme Tech: Corridor to Kashmir will take viewers to some of the Himalayan ranges and showcase the innovation in technology to overcome monumental challenges in order to set up an electric transmission network across the Pir Panjal range.

This is astory of invincible human grit coupled with a technological marvel meant to strengthen the energy reliability of the Kashmir valley. This one-hour story speaks about the efforts of one of India's largest energy delivery solution provider, Sterlite Power, braving extreme weather and the challenges of tough terrains to set up a power transmission network.

For the first time, engineers used heli-cranes to transport material for the transmission tower. One can see the air crane lifting material and tower elements between treacherous mountains in the valley’s unpredictable weather.

Apart from showcasing technological achievements, this documentary will highlight the most difficult and risky jobs performed by cable stringing at high towers; coordinating with the heli-cranes in the snow-covered mountain range is just one of the challenges.

National Geographic’s Extreme Tech: Corridor to Kashmir aims to bring forth astonishing acts of spirit and technological advancement and celebrate the strides that India is making in the world of innovation.

This exclusive one-hour documentary will premiere on 4thFebruary at 7.30 pm on National Geographic.

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands