Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Nahar Group takes Child's Lifestyle Factor to the next level through their campaign

14-April-2015
Font Size   16
Nahar Group takes Child's Lifestyle Factor to the next level through their campaign

With the emergence of Nucleus family and the culture of having one child where both parents are working, has changed the way a customer looks at buying a home. A customer is more conscious, globally travelled, and knows what he wants. The only child in the family plays a very important role in influencing the thoughts of the parents in shaping the future. In turn the parents also want to give their child the best and why not? Both working parents also have the means to provide the best to their child.

Manju Yagnik, Vice Chairperson, Nahar Group, said, “Based on these trends, we have strategized our current campaign which talks about child’s LSF – life style factor. It’s always the parents who decide on the lifestyle they want to live and give their child. Through this campaign we are emphasising that a child’s upbringing is of utmost important in an environment that gives him ample of opportunity to use his creativity and imagination. This will provide a platform to think and behavedifferently. This is the first step towards the formation of the child’s Life Style Factor. We at Nahar’s Amrit Shakti provide an ideal environment to encourage a child’s creativity through our grandeur layout overlooking 5 lakh sq. ft. of vehicle free podium garden this is one of the largest in Asia. The landscaping of the entire township has been conceptualized by the renowned Singapore based designer SaidahTaib, who has won accolades for designing this project, considered to be one of the world’s most futuristic projects. With amenities to enjoy likeSkating Rink, Sculpture Garden, Life-size Chess Board, Life-size Snakes & Ladders,  Multiple Dedicated Kids’ Play Areas with Kompan Turf and Danish Play Equipment • Water Bodies, Jogging Track, Amphitheatre,  Squash Court, Badminton Court, Table Tennis, Kids’ Swimming Pool, Reflexo Path,  Tennis Court, Indoor Game Area in Clubhouse and Pool&Billiards

Nahar’s Amrit Shakti is a fully equipped township that also includes: Clubhouse, A Jain Temple, Nahar Medical Centre, Supermarket, Nahar International School, Nahar Business Centre, and Nahar Shopping Plaza

This futuristic project is apt for carving out a child’s life style factor. The whole campaign in print, outdoor, digital and radio revolves around a child demanding his own life style in the futuristic project. This will be followed by release in other media as well.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.