With the emergence of Nucleus family and the culture of having one child where both parents are working, has changed the way a customer looks at buying a home. A customer is more conscious, globally travelled, and knows what he wants. The only child in the family plays a very important role in influencing the thoughts of the parents in shaping the future. In turn the parents also want to give their child the best and why not? Both working parents also have the means to provide the best to their child.
Manju Yagnik, Vice Chairperson, Nahar Group, said, “Based on these trends, we have strategized our current campaign which talks about child’s LSF – life style factor. It’s always the parents who decide on the lifestyle they want to live and give their child. Through this campaign we are emphasising that a child’s upbringing is of utmost important in an environment that gives him ample of opportunity to use his creativity and imagination. This will provide a platform to think and behavedifferently. This is the first step towards the formation of the child’s Life Style Factor. We at Nahar’s Amrit Shakti provide an ideal environment to encourage a child’s creativity through our grandeur layout overlooking 5 lakh sq. ft. of vehicle free podium garden this is one of the largest in Asia. The landscaping of the entire township has been conceptualized by the renowned Singapore based designer SaidahTaib, who has won accolades for designing this project, considered to be one of the world’s most futuristic projects. With amenities to enjoy likeSkating Rink, Sculpture Garden, Life-size Chess Board, Life-size Snakes & Ladders, Multiple Dedicated Kids’ Play Areas with Kompan Turf and Danish Play Equipment • Water Bodies, Jogging Track, Amphitheatre, Squash Court, Badminton Court, Table Tennis, Kids’ Swimming Pool, Reflexo Path, Tennis Court, Indoor Game Area in Clubhouse and Pool&Billiards
Nahar’s Amrit Shakti is a fully equipped township that also includes: Clubhouse, A Jain Temple, Nahar Medical Centre, Supermarket, Nahar International School, Nahar Business Centre, and Nahar Shopping Plaza
This futuristic project is apt for carving out a child’s life style factor. The whole campaign in print, outdoor, digital and radio revolves around a child demanding his own life style in the futuristic project. This will be followed by release in other media as well.