Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

MY FM culminates Reality Show, 'Paison ka Ped' in Indore

13-May-2016
Font Size   16
Share
MY FM culminates Reality Show, 'Paison ka Ped' in Indore

MY FM announced the winner of the recently launched first ever radio reality shows 'Paiso Ka Ped' in Indore. As a part of this activity the participants had to hold the specially fabricated tree made with coins and currency notes. Sameer Memon held the tree for the longest time, 73 hours and 40 minutes, and won Rs 3 lac as the prize money.

The On Ground leg of the radio reality show began with MY FM taking the 30 finalist in a convoy to the venue where the competition was supposed to happen. The convoy was led by Harley Bikes and the finalist followed in open gypsy to the venue, the city cheered for the finalist as they went by.

The money tree was installed in the middle of a premium mall in the city. The three-week-long campaign got over 4000 registrations, of which only 100 were shortlisted through a screening process. The final 30 competing candidates for the top spot were chosen after a medical examination. The activity involved the participant to clear the task/challenges while holding the tree.

Speaking on the occasion Harrish Bhatia, CEO, MY FM, said, "After a successful show in Jaipur last year, we had decided to extend it to other cities of MY FM this year. The concept is undoubtedly amazing and we are glad it received an equally amazing response from the participants in Indore.This is path breaking concept and we aim to bring more such innovations to the industry. Such activities are not just aimed at connecting with the listeners and the live audiences, but also spreading happiness in general and building our brand affiliation."

Viplove Gupte, Chief Programming Officer, MY FM, said, “The realm of radio is growing. Not only holding the listener interest is the biggest task but it has also become imperative to be visible, engaging the listener in more than one way is the need of the hour. In the endeavour to come up with more consumer engaging ideas, we conceived Paison Ka Ped. It is radio and on ground activation and engaging content all put together. We started off Paison Ka Ped in its first season last year at Jaipur where it got tremendous response. The idea wins because it has been thought keeping the entertainment of the listener in mind.”

An elated Memon said, “It was a tough competition and the participant gave an equally tough fight. I am very happy to have won this competition and grateful to MY FM for it amazing management.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...