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IndustryBriefing MY FM concludes 'Paison ka Ped' in Raipur, Ahmedabad

MY FM concludes 'Paison ka Ped' in Raipur, Ahmedabad

Author | exchange4media News Service | Thursday, Jun 16,2016 12:19 PM

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MY FM concludes 'Paison ka Ped' in Raipur, Ahmedabad

MY FM concluded the third leg of first ever radio reality show 'Paiso Ka Ped' in Raipur and Ahmadabad. It was a 4 days non-stop thrill and excitement in both the cities.

The money tree was installed at Magneto Mall in Raipur. Dolly Roysinha came out as the only woman to win the Paison Ka Ped contest. Competing with mostly male contenders, Roysinha showed tremendous passion and endurance which lasted 73 hours and 33 minutes and won her a whooping Rs. 3 lacs and a lot of admirers.

The activity simultaneously took place in Ahmedabad in the Alpha One mall. The response in Ahmedabad reassured that this activity is humble and exciting for the participants. Nirmal Solanki came out as the winner amongst the 30 other participants. He too won a cheque Rs. 5 lacs as gratification for his unprecedented effort.

The specially fabricated tree made with coins and currency notes was installed in the central atrium of the mall, the finalist had to hold the tree at all the time even while doing the task. The finalists were given a grand welcome to the venue, they drove down to the venue in BMWs, Audi and Mercedes and the convoy was led by Harley and Royal Enfield bikers.

The three-week-long campaign had about 8000 registrations, more than 1000people turning up for auditions of which only 30 were shortlisted through a screening process in both the cities. The final 30 competing candidates for the top spot were chosen after a medical examination. The activity involved the participant to clear the task/challenges while holding the tree.

The activity is simple yet effective and teaches of passion, endurance and hard work. The winner was decided amongst the participants who managed to hold the tree for the longest duration. Both the cities saw a great response from the participants and the audience.

Speaking on the occasion Harrish Bhatia, CEO, MY FM, said, “We started with a unique initiative and have come quite far. The success in Jaipur and Indore, gave us the encouragement to take it to other cities. We have received amazing response from these cities and hope to keep bringing in many such innovations in the industry. Radio as a medium has huge reach and its very important to keep our listners involved, thus rises the reason and relevance of such innovations. My heartiest congratulation goes out to all the participants and the winner.”

Viplove Gupte, Chief Programming Officer, MY FM, said, “The realm of radio is growing. Not only holding the listener interest is the biggest task but it has also become imperative to be visible, engaging the listener in more than one way is the need of the hour. In the endeavour to come up with more consumer engaging ideas, we conceived Paison Ka Ped. It is radio and on ground activation and engaging content all put together. We started off Paison Ka Ped in its first season last year at Jaipur where it got tremendous response. The idea wins because it has been thought keeping the entertainment of the listener in mind.”

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